Goldwell Colorance Soft Color is a fast-acting, foaming hair color. This hair coloring is available in many different shades. This means that the right color effect can be achieved for everyone. All hair colors are free of ammonia, oxidizing agents and alkali. Goldwell Colorance Soft Color only takes about 5 minutes to act. The hair is cared for, gets more shine and more color intensity. The coloring can be combined with a shampoo or treatment to refresh the existing hair color.