Toner, also called hair toner, is a semi-permanent hair coloring that neutralizes unwanted color tones (such as yellow) from your hair or adds a certain color. A toner is ideal after bleaching, but also if you want to add a subtle hair color, such as copper or brown. Toners come in all kinds of colors: from silver toner, brown toner to ash blonde toner. The hairdresser often uses a toner, but toners are also perfect for home use.Easy, fast and hair-friendly!
A hair toner is a color corrector for your hair. It is not a standard hair dye, but a mild coloring that is specially developed to add or neutralize a specific tone to your hair. Think of removing yellow tones after bleaching, or enhancing a cool ash blonde glow. The formula of a toner is often free of harsh chemicals, which makes toners gentler on your hair.
Toners are popular with blondes who want a cool tone, but also with brunettes who want to add a little extra warmth or depth to their color.
A hair toner is truly an all-rounder when it comes to color:
The biggest difference between a toner and permanent hair dye is that toner is much milder and kinder to your hair than permanent hair dye.
Imagine: your hair is a sponge. Hair dye is like a strong dye that is completely absorbed by that sponge. It changes the color from the inside out, and it stays in place for a long time. Super handy if you want a completely new hair color, like from blond to brown or from red to black. But.. it is a lot more intense. Your hair has to endure a lot and can become drier.
Toner on the other hand? That's more like a colour rinse. It puts a kind of colour layer on your hair, without going deep inside. So it's much milder, softer and doesn't cause damage. Think of a filter over your hair colour: yellow hair becomes cooler, copper gets more punch, ash blonde becomes fresher. And the best part? If you want something different after a few weeks, it simply rinses out slowly. No hassle with roots or re-dyeing.
The right toner depends on two things:
Choose a purple or silver toner
Why?Purple neutralizes yellow. This is how you get that fresh, cool blonde without the 'banana yellow'.
Choose a blue or astoner
Why?Blue neutralizes orange. Perfect for highlights or balayage that come out a little too warm.
Choose a warm toner with red or copper tones
Why?This actually increases the warmth – ideal if you don’t want yellow but do want gold.
Choose a brown or mahogany toner
Why?Toners can also give brown hair more depth, shine and an even tone. Useful for highlights, sun discolouration or dull hair.
Choose a toner that blends your color with the highlights
For example:
No worries! Toners are not bad for your hair. Most toners do not contain ammonia and work with a mild formula. That makes them much less damaging than regular dye. In fact, many toners are even enriched with nourishing ingredients such as keratin, panthenol or oil extracts. So your hair will not only become more beautiful in color, but also softer and shinier. Win-win!
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