{"product_id":"goldwell-structure-shine-agent-1-softening-cream","title":"Structure + Shine Agent 1 Softening Cream","description":"\u003cp\u003eDo you have hair that always springs back no matter how you blow-dry or style it? The \u003cstrong\u003eGoldwell Structure + Shine Agent 1 Softening Cream\u003c\/strong\u003e transforms curly, wavy, or frizzy hair into long-lasting straight hair, so you don’t have to start fresh every morning. This is the first step of a two-part chemical straightening system that structurally changes your hair instead of just smoothing it temporarily. Choose the right strength for your hair and notice the difference after just one treatment.\u003c\/p\u003e\n\u003ch2\u003eWhat are the main features of Goldwell Structure + Shine Agent 1 Softening Cream?\u003c\/h2\u003e\n\u003cp\u003eThis is a profesSisional straightening cream that changes the hair's shape from within perMancent. You can find this product and more from the brand in the full \u003ca href=\"https:\/\/www.haarspullen.nl\/en\/collections\/goldwell\"\u003eGoldwell\u003c\/a\u003e range.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHair becomes permanently straight, not temporary\u003c\/li\u003e\n\u003cli\u003eFour strengths: from coarse and stubborn to severely damaged hair\u003c\/li\u003e\n\u003cli\u003eFrizz noticeably reduced after treatment\u003c\/li\u003e\n\u003cli\u003eContains kukui oil for extra softness and shine\u003c\/li\u003e\n\u003cli\u003eNo formaldehyde, but profesSisional strength\u003c\/li\u003e\n\u003cli\u003eShorter processing time compared to older formulas\u003c\/li\u003e\n\u003cli\u003eAlways used together with Agent 2 Neutralizing Cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow do I use Goldwell Structure + Shine Agent 1 Softening Cream?\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePick the right strength: 0 Strong for coarse and untreated hair, 1 Regular for normal hair, 2 Medium for coloured hair, 3 Soft for sensitive or blonde hair.\u003c\/li\u003e\n\u003cli\u003eApply the cream evenly on dry, unwashed hair. Avoid the scalp as much as possible.\u003c\/li\u003e\n\u003cli\u003eLeave the cream on as instructed on the packaging. Check hair elasticity regularly with a test strand.\u003c\/li\u003e\n\u003cli\u003eRinse the cream thoroughly with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eBlow-dry the hair straight and then flat iron it.\u003c\/li\u003e\n\u003cli\u003eImmediately apply Agent 2 Neutralizing Cream. This step locks your hair in its new, straight shape.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eMake sure to protect your hair well after treatment. The \u003ca href=\"https:\/\/www.haarspullen.nl\/en\/products\/goldwell-bond-pro-conditioner\"\u003eDualsenses Bond Pro Fortifying Conditioner\u003c\/a\u003e is a natural next step in your weekly routine: it strengthens hair from within and helps reduce breakage after chemical treatment.\u003c\/p\u003e\n\u003ch2\u003eHow exactly does Goldwell Structure + Shine Agent 1 Softening Cream work?\u003c\/h2\u003e\n\u003cp\u003eYour hair is made up of bonds that hold its shape, even if that shape is curly or wavy. The cream temporarily breaks those bonds so you can reshape your hair straight. Agent 2 then reseals the structure, keeping your hair straight.\u003c\/p\u003e\n\u003cp\u003eThe formula contains kukui oil, a gentle oil that keeps hair supple and adds shine during an intenSise chemical process. This leaves your hair straight and feeling soft after treatment instead of dry and brittle. That makes the \u003cstrong\u003eStructure + Shine\u003c\/strong\u003e line perfect for anyone wanting long-lasting straight hair without compromising hair health.\u003c\/p\u003e\n\u003ch2\u003eWhich Structure + Shine strength do I need for my hair?\u003c\/h2\u003e\n\u003cp\u003eChoose based on your current hair condition, not guesswork. Goldwell divides the strengths as follows:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e0 Strong\u003c\/strong\u003e: coarse, untreated, very stubborn hair\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e1 Regular\u003c\/strong\u003e: normal, healthy, slightly reSisistant hair\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2 Medium\u003c\/strong\u003e: coloured or lightly highlighted hair\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3 Soft\u003c\/strong\u003e: severely damaged, blonde, or lightened hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUnsure? Always opt for the milder option. Choosing a strength that’s too strong increases breakage risk, especially if your hair has been bleached or coloured. When in doubt, consult your hairdresser before starting.\u003c\/p\u003e\n\u003ch2\u003eIs Goldwell Structure + Shine safe for coloured or blonde hair?\u003c\/h2\u003e\n\u003cp\u003eFor lightly coloured hair, choose Medium (2) or Soft (3). These variants are milder and contain more conditioning ingredients to protect fragile hair.\u003c\/p\u003e\n\u003cp\u003eFor heavily bleached or overprocessed hair, caution is advised. Hair that is already porous and brittle tolerates chemical straighteners less well. Breakage risk is real regardless of your strength choice. Always do a test strand and wait 48 hours before full treatment. Afterward, use a colour-care product like the \u003ca href=\"https:\/\/www.haarspullen.nl\/en\/products\/goldwell-color-revive-conditioner\"\u003eDualsenses Color Revive Conditioner\u003c\/a\u003e to keep your colour vibrant and hair soft.\u003c\/p\u003e\n\u003ch2\u003eDo I always have to use Agent 2 after Goldwell Structure + Shine Agent 1?\u003c\/h2\u003e\n\u003cp\u003eYes, always. Without Agent 2, the treatment is incomplete and your hair is left vulnerable.\u003c\/p\u003e\n\u003cp\u003eAgent 1 opens the hair structure so its shape can be changed. Agent 2, the Neutralizing Cream, reseals that structure and locks your hair in its new position. Skipping this step means missing the final result and increasing damage risk. These are always two steps, never optional.\u003c\/p\u003e\n\u003ch2\u003eWhat is the difference between Goldwell Structure + Shine and a keratin treatment?\u003c\/h2\u003e\n\u003cp\u003eA keratin treatment smooths hair temporarily by coating the outside with a layer. This washes out slowly after a few weeks. Structure + Shine works differently: it changes the hair structure itself. The effect stays until the treated hair grows out or is cut off.\u003c\/p\u003e\n\u003cp\u003eAnother difference: many keratin treatments contain formaldehyde or releasing agents. Structure + Shine uses thioglycolate chemistry and contains no formaldehyde. This makes it a conscious choice for many who want a long-lasting solution for curly or frizzy hair.\u003c\/p\u003e\n\u003ch2\u003eWant to know more about this product?\u003c\/h2\u003e\n\u003cp\u003eHave questions about the right strength, treatment steps, or how to care for your hair afterward? We’re happy to help. Email us at \u003ca href=\"mailto:info@haarspullen.nl\"\u003einfo@haarspullen.nl\u003c\/a\u003e or call during office hours.\u003c\/p\u003e\n\u003cp\u003eWant to be the first to hear about new products and offers? Sign up for our \u003ca href=\"https:\/\/crm.haarspullen.nl\/inschrijfpagina\"\u003enewsletter\u003c\/a\u003e. Orders from €35 ship free. Need the matching Agent 2 Neutralizing Cream? It's also available here so you can complete your treatment in one go.\u003c\/p\u003e\n\n\u003ch2\u003eIngredients \u0026amp; other information\u003c\/h2\u003e\n\u003cp\u003eAqua, Ammonium Thioglycolate, CeTearyl Alcohol, Urea, Ethanolamine, Paraffinum Liquidum, Diammonium Dithiodiglycolate, CeTeareth‑30, Dimethicone, Butylene Glycol, Isopropyl Palmitate, Behentrimonium Chloride, Amodimethicone, Quaternium‑91, Tetrasodium Edta, Isopropyl Alcohol, Cetrimonium Methosulfate, Glycine, Aleurites Moluccana (Kukui) Seed Oil, Bis‑Methoxypropylamido Isodocosane, Trideceth‑12, Cetrimoniumchlorid, Sodium Benzoate, Parfum\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWe recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, ingredients may differ from those listed here.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cstrong\u003eManufacturer Contact\u003c\/strong\u003e\u003c\/div\u003e\u003cbr\u003e\u003cp\u003eKao GerMany GmbH\u003cbr\u003ePfungstädter Str. 98-100\u003cbr\u003eD-64308 Darmstadt\u003cbr\u003eGermany\u003cbr\u003ekontakt@kao.com\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSupplier Contact:\u003c\/strong\u003e\u003cbr\u003e\nKao GerMany GmbH\u003cbr\u003e\nPfungstädter Str. 98-100\u003cbr\u003e\nD-64308 Darmstadt\u003cbr\u003e\nGermany\u003cbr\u003e\nkontakt@kao.com\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"0 Strong","offer_id":57794433089910,"sku":"4021609031109","price":42.95,"currency_code":"EUR","in_stock":true},{"title":"1 Regular","offer_id":57794433122678,"sku":"4021609031116","price":42.95,"currency_code":"EUR","in_stock":true},{"title":"2 Medium","offer_id":57794433155446,"sku":"4021609031123","price":42.95,"currency_code":"EUR","in_stock":true},{"title":"3 Soft","offer_id":57794433188214,"sku":"4021609031130","price":42.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/4846\/8854\/files\/goldwell-structure-shine-agent-1-softening-cream-70240169361782.jpg?v=1777889546","url":"https:\/\/www.haarspullen.nl\/en\/products\/goldwell-structure-shine-agent-1-softening-cream","provider":"Haarspullen.nl","version":"1.0","type":"link"}