{"product_id":"la-riche-directions-semi-permanent-plum-deep-purple-set","title":"Directions Semi-Permanent Plum + Deep Purple Set - 2x88ml","description":"\u003c!-- hs-ai v31 --\u003e\n\u003cp\u003eDreaming of a deep, rich purple hair colour without choosing between warm plum and intense dark purple? With the \u003cstrong\u003eLa Riche Directions Semi-PerManent Plum Deep Purple Set\u003c\/strong\u003e, you don’t have to. This set includes two shades you can use separately or blend for a colour that’s all yours. Whether you want a subtle plum tint or a deep dark purple effect, this set gives you all the freedom to play.\u003c\/p\u003e\n\u003ch2\u003eWhat are the key features of the La Riche Directions Semi-PerManent Plum Deep Purple Set?\u003c\/h2\u003e\n\u003cp\u003eThe set contains two bottles of 88 ml each: the \u003ca href=\"https:\/\/www.haarspullen.nl\/en\/products\/directions-plum\"\u003eDirections Semi-PerManent Plum Color\u003c\/a\u003e and the \u003ca href=\"https:\/\/www.haarspullen.nl\/en\/products\/directions-deep-purple\"\u003eDirections Semi-PerManent Deep Purple Color\u003c\/a\u003e. Both belong to the \u003ca href=\"https:\/\/www.haarspullen.nl\/en\/collections\/semi-en-demi\"\u003eSemi and Demi\u003c\/a\u003e range and act as a conditioning hair colour that cares for your hair as it colours.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo shades in one set: warm plum and deep dark purple\u003c\/li\u003e\n\u003cli\u003eEach bottle contains 88 ml of colour\u003c\/li\u003e\n\u003cli\u003eConditioning: hair feels softer after use\u003c\/li\u003e\n\u003cli\u003eNo hydrogen peroxide needed\u003c\/li\u003e\n\u003cli\u003eSuitable for pre-lightened or light hair\u003c\/li\u003e\n\u003cli\u003eMixable: blend the two shades for your own colour\u003c\/li\u003e\n\u003cli\u003eAlso colours well on previously dyed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use the Plum and Deep Purple set\u003c\/h2\u003e\n\u003cp\u003eUse the La Riche Directions Semi-PerManent Plum Deep Purple Set on clean, damp hair for best results. Here’s how:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eWash your hair and towel dry so it’s damp but not dripping wet.\u003c\/li\u003e\n\u003cli\u003eApply a grease-based cream along your hairline to avoid skin staining.\u003c\/li\u003e\n\u003cli\u003eApply the colour with a brush or your hands. Wear gloves.\u003c\/li\u003e\n\u003cli\u003eWant to mix the shades? Do so in a separate bowl before applying.\u003c\/li\u003e\n\u003cli\u003eLeave the colour to develop. The longer, the more intense the result.\u003c\/li\u003e\n\u003cli\u003eTurn on the shower and rinse the product out of your hair.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eIf you want the colour to last longer, the \u003ca href=\"https:\/\/www.haarspullen.nl\/en\/products\/la-riche-directions-semi-permanent-plum-violet-set\"\u003eDirections Semi-PerManent Plum + Violet Set\u003c\/a\u003e is a great addition. It lets you expand or alternate purple tones for a cooler, more violet glow.\u003c\/p\u003e\n\u003ch2\u003eWhy does this conditioning hair colour work so well?\u003c\/h2\u003e\n\u003cp\u003eBoth colours in the La Riche Directions Semi-PerManent Plum Deep Purple Set contain no ammonia and no hydrogen peroxide. The colour doesn’t penetrate your hair shaft but coats it. Your hair isn’t damaged from within. The result: dyed hair that looks healthy and feels soft.\u003c\/p\u003e\n\u003cp\u003eThe formula acts as a long-lasting dye that also conditions. Your hair feels more supple after use and shines beautifully. If you’re looking for a semi-perManent hair colour for frizz-free hair, this is a smart choice, as the colour smooths down the hair cuticles. This makes your hair look sleeker and more cared for.\u003c\/p\u003e\n\u003ch2\u003eHow long does the colour last?\u003c\/h2\u003e\n\u003cp\u003eSemi-perManent dye fades gradually with each wash. On pre-lightened hair, the colour stays longer and more intense. Wash your hair with cold water and use a colour-safe shampoo to maintain the colour as long as possible.\u003c\/p\u003e\n\u003ch2\u003eCan I mix the two shades?\u003c\/h2\u003e\n\u003cp\u003eYes, you can. Mix Plum and Deep Purple in a bowl for a shade exactly between the two. Use more Deep Purple for a darker result, more Plum for a warmer, red-purple glow. Test first on a small hair strand to find your preferred mix.\u003c\/p\u003e\n\u003ch2\u003eIs the La Riche Directions Semi-PerManent Plum Deep Purple Set right for me?\u003c\/h2\u003e\n\u003cp\u003eWant to experiment with purple shades without a long-term commitment? Then this is the right choice. The La Riche hair dye set for deep purple works best on light or bleached hair. On dark hair, the shades are less visible unless your hair is naturally light.\u003c\/p\u003e\n\u003cp\u003ePrefer a cooler, pinker purple shade? Then check the \u003ca href=\"https:\/\/www.haarspullen.nl\/en\/products\/directions-antique-mauve\"\u003eDirections Semi-PerManent Antique Mauve Color\u003c\/a\u003e. It offers a softer, more vintage look. Want a warmer result than Plum alone? Then the mix in this set is just right. Browse the full \u003ca href=\"https:\/\/www.haarspullen.nl\/en\/collections\/la-riche\"\u003eLa Riche\u003c\/a\u003e range for more colours and sets.\u003c\/p\u003e\n\u003ch2\u003eWhich hair colour products go well with this set?\u003c\/h2\u003e\n\u003cp\u003eCombine the set with a colour-safe shampoo and a nourishing hair mask. This keeps the colour vibrant longer and your hair healthy. Use the La Riche Directions Semi-PerManent Plum Deep Purple Set again for each colour touch-up for a fresh, full shade. This semi-perManent hair dye is easy to apply at home, no salon appointment needed.\u003c\/p\u003e\n","brand":"La Riche","offers":[{"title":"Default","offer_id":58506955620726,"sku":"8721606595562","price":11.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0942\/4846\/8854\/files\/la-riche-directions-semi-permanent-plum-deep-purple-set-2x88ml-71057858396534.jpg?v=1787227776","url":"https:\/\/www.haarspullen.nl\/en\/products\/la-riche-directions-semi-permanent-plum-deep-purple-set","provider":"Haarspullen.nl","version":"1.0","type":"link"}