Discover REF Stockholm – Professional hair care for everyone

February 12 2025
5 min reading time

Looking for professional, sustainable hair care that really works? REF Stockholm combines natural ingredients with advanced science to give your hair the best care. Whether you have blonde, colored, damaged, or curly hair – REF has the perfect solution for every hair type. With cruelty-free, vegan formulas and a sustainability vision, this Swedish brand offers premium hair products that are not only good for your hair but also for the planet. REF stands for Reference of Sweden. All products are made with the philosophy of promoting Nature + Science by using only organic ingredients carefully selected and harvested from certified farms. REF Stockholm wants to radiate natural beauty through their branding, and they do. Natural Beauty is the common thread in everything they do. A beautiful, clean & fresh brand that gives every bathroom a beautiful, luxurious feeling.

How can I keep my blonde hair fresh and cool?

The Cool Silver line from REF Stockholm is specially developed for blondes who need extra care and color maintenance. The pigmented series neutralizes unwanted yellow and orange hair tones and gives the hair extra shine while providing nutrients and hydration. Besides the shampoo and conditioner, there is also the Colour Boost Masque Cool Silver Ash: an intensely nourishing color mask enriched with nourishing ingredients and botanical extracts that strengthen the hair and maintain a fresh, cool tone.

What can REF offer against damaged hair?

To repair damaged hair, the Swedish brand offers the Ultimate Repair line. This restorative line helps build, protect, and condition the hair to regain and maintain its natural strength.

I have colored hair, is this brand suitable for me?

The pink hair products are mega popular. This pink line, The Illuminate Colour, is specially made for colored hair. The products contain nutrients and fine oils such as organic Acai & Jojoba oil, which preserve hair color and give the hair a beautiful shine. A popular bestseller is the Illuminate Colour Instant Shine. This ultimate gloss treatment is the ideal finishing touch for colored hair seeking extra shine and protection. Together with the shampoo and conditioner, forms the Shine Set the perfect set for deep nourishment, beautiful shine, and a radiant long-lasting hair color.

Which products from REF Stockholm are CG-proof?

Finding the right curl care can be a long process. As long as you use the best products, your curls will always look great. To avoid obstacles, REF Stockholm also offers an extensive selection of curl products that are CG-proof. In one of our most-read blogs: The Curly Girl Method, we explain in detail what this method entails. Want to know the secret for perfectly defined, soft curls? The REF Ultimate Curls Set is a real bestseller. The set contains the Fiber Mousse and the Curl Power, two products that work perfectly together to give volume, resilience, and definition to your curls. The Curl Cream is also an ideal CG-proof product for extra protection and strengthening. Thanks to the lightweight formula, this curl cream is also perfect for thin or fine hair.

What makes REF unique?

REF Stockholm is known for its six core values towards professional, high-quality hair care.

Carefully chosen: The products are carefully formulated with the right organic ingredients to achieve the best results for every hair type.
Cruelty-free: All products in the brand's range are cruelty-free.
CO2-friendly: Did you know that REF plants a REF forest together with Treedom? While trees grow, they absorb CO2, protect the soil, and enable biodiversity.
Vegan formulas: All hair care and styling products are vegan. The proteins used in REF Stockholm are therefore not derived from animals but from Quinoa.
Top quality: REF Stockholm produces all products with a keen eye for detail, so everyone can be pampered with top-quality hair products.
Made with love: Besides top quality, the products have luxurious scents and beautiful packaging.

What does the unique No system entail?

On all products in the styling range, you will find a unique numbering system. This way, you can immediately see which styling product is exactly suitable for your hair and style. With every styling product, such as the Heat Protection Spray, you see Hold, Shine, and Volume listed one below the other. The numbers indicate to what extent they provide these. For example, this heat protector does not add volume but does provide shine and medium hold. The unique numbering system helps you choose the product that suits you best.