Clean Beauty - what exactly does this mean & why is it so good for your hair? Expert Inge from Schwarzkopf Professional tells you everything about this topic and what it can mean for you!
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What is Clean Beauty?
Clean beauty combines the best of both worlds: you contribute to a more sustainable world while caring for your hair with the best performing products and the latest innovations in hair care. Beautiful inside and out. Clean Beauty products contain no synthetic or chemical ingredients. These are ingredients that can have a harmful impact on the environment.
Schwarzkopf Professional renewed the Bonacure line last year and it is now fully vegan & clean beauty. It is no coincidence it is called: Bonacure Clean Performance. Schwarzkopf Professional has gone a step further than just looking at the ingredients. The packaging is made from recycled material, the formulas are 100% vegan, and the products are largely biodegradable. In addition, the conditioners rinse out quickly to use up to 50% less water when rinsing the product. Naturally, the products are free from synthetic and chemical ingredients. This means no sulfates*, parabens, silicones, mineral oils, phthalates, microplastics, or artificial colourings are in the products.
*Free from Sodium Lauryl Sulfate & Sodium Laureth Sulfate.
What is the impact of Clean Beauty on your hair?
When you switch for the first time to a Clean Beauty product such as Bonacure Clean Performance, your hair may feel a little drier and rougher when wet during the first few washes (not when dry!). This is a completely normal process and a kind of transition phase your hair goes through because you previously used products containing harmful and chemical ingredients your hair was used to. Think of it as a kind of detox period for your hair. After a few washes, your hair regains its natural shine and movement, your styling lasts longer, and you need to wash your hair less often. In addition, natural curls get a nicer curl pattern and bounce, and you will never want anything else again!
Bonacure Clean Performance
Bonacure Clean Performance is the care line from Schwarzkopf Professional with seven different lines to offer a suitable routine for every hair type & hair need. The choice between vegan & Clean Beauty products or professional hair care is now forever over. The BC Clean Performance products contain a formula with Vegan Care Complex and are a unique innovation with hair-identical amino acid chains and Proteo-lipids. The Vegan Care Complex ensures that all natural nutrients of the hair and scalp are optimally preserved and damage to the fibre layer and cuticle layer is restored almost to natural perfection. This gives the hair its natural movement, elasticity, and shine back. Your hair feels like new again!
Fulfilling your hair needs
Each Bonacure Clean Performance line offers you a professional solution for every wish and hair need. From providing deep, long-lasting hydration and shine to dull hair to creating volume in fine hair or making thick and unruly hair easy to manage, smooth, and shiny. Everything you need for tailored care is found within the Bonacure Clean Performance range. Good care is the foundation of beautiful hair. With the right care products and routine, tailored to your personal hair needs, you get the best out of your hair. Colour results remain maximally preserved, and hair quality is also maximally safeguarded. Therefore, choose the Bonacure Clean Performance line that suits you:
Bonacure Frizz Away- for coarse, unruly, and frizzy hair With Babassu oil, for up to 72 hours of anti-frizz effect for all hair types, including curls.
Bonacure Repair Rescue- for damaged hair With Arginine, to immediately reverse 3 years of damage in just one application.
Bonacure Color Freeze - for coloured and lightened locks With pH 4.5, to rebalance the hair structure to an optimal pH level and protect hair colour with almost no fading.
Bonacure Moisture Kick - for normal to dry hair With Glycerol, to keep hair feeling hydrated for up to 48 hours.
Bonacure Volume Boost - for fine hair With Creatine, provides more volume with up to 48 hours of fuller hair feeling.
Bonacure Clean Balance - for all hair types With Tocopherol, to thoroughly remove product residues and protect hair against pollution.
Bonacure Time Restore - for mature and brittle hair With Q10+, to help protect hair against visible signs of ageing** and create immediate softness and shine.
**When Time Restore Shampoo and Conditioner are used together.
Finally, a few tips from Expert Inge:
Always use a conditioner: This gives your hair extra care and protection during this tough period, winter, for your hair.
Use a nourishing treatment every week: in the winter months, deep care for your hair is very important to prevent drying out and improve your hair quality. For example, use the Moisture Kick Treatment for extra hydration.