This shampoo is part of the Coloured Hair collection, combining gentle cleansing with intenSisive care. Here's what you can expect from this shampoo:

• Colour stays fresh and vibrant longer
• Hair feels soft and smooth after washing
• Gentle cleansing without colour fading
• Hair shines noticeably more
• Protects against colour-fading environmental effects
• Suitable for straight, wavy and curly hair
• Hair is easier to comb after washing
• Rich foam texture, luxurious feel during washing

1. Wet your hair thoroughly with lukewarm water.
2. Apply a generous amount of shampoo through your wet hair.
3. Massage well from roots to ends and leave in for a moment.
4. Rinse thoroughly afterwards.
5. Repeat if needed and follow with a conditioner.

Pair the Alterna Caviar Infinite Color Hold Shampoo - 250ml with the Caviar Replenishing Moisture Conditioner for extra softness and nourishment after washing. The conditioner complements the shampoo’s cleansing, leaving your hair supple and cared for.

Your hair keeps its colour longer because this shampoo contains no agresSisive sulphates. Regular shampoos with strong detergents pull colour molecules out of the hair, but this formula cleanses without doing that. Panthenol also helps your hair stay moisturised and reduces breakage. As a luxury haircare product for coloured hair, this Alterna Caviar shampoo combines gentle cleansing with protective ingredients that hold your colour day after day. Your hair looks fresher, feels softer and shines more. You’ll notice the difference after the very first wash.

Yes, this shampoo contains no clasSisic sulphates like SLS or SLES. Instead, the formula uses gentler cleansing agents that clean your hair without affecting colour. If you are wondering whether Alterna Caviar is sulphate-free: the formula is specially made for regular use on coloured hair without harming your colour with every wash.

Colour vibrancy and shine can last up to 70 days when you combine the shampoo with other products from the Caviar Infinite Color Hold range. Users with coloured hair notice their colour stays visibly fresher longer and is less likely to develop a brassy or coppery tint. The exact result depends on your colour, hair texture and washing frequency.

The shampoo works for all hair types, but if you have very fine hair, the rich formula may feel slightly heavy. That’s due to the conditioning agents that smooth and detangle. If you don’t wash daily, this won’t be an issue for most. Have very fine hair that gets flat quickly? The Caviar Replenishing Moisture Shampoo is a lighter option from the same range.

The Alterna Caviar Infinite Color Hold Shampoo - 250ml stands out by combining colour retention, shine and anti-ageing care in one product. The formula includes a UV filter that helps prevent sun-induced colour fading, something you won’t find in many other colour shampoos. Users often compare the results with brands like Kérastase and Oribe, appreciating the noticeable softness and shine after use.

Who is this the best choice for? If you have coloured, dry or porous hair and want a sulphate-free shampoo that protects colour and softens hair, this is an excellent option. Prefer a Silicone-free or Veganstic formula? Then Pureology Hydrate fits better. Have extremely damaged, bleached hair with lots of breakage? A repair range like Olaplex might be more targeted. The experience with Alterna Caviar shampoo works best for people wanting to keep their salon colour looking fresh for longer with minimal effort.

Explore the full range of Alterna or discover more options in the Shampoo for coloured hair category.

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Cocamidopropyl Hydroxysultaine, Dimethicone, Propanediol, Sodium Lauryl Sulfoacetate, Sodium Lauroyl SarcoSinate, Glycol DisTearate, Cocamidopropylamine Oxide, Decyl GlucoSide, Quaternium‑95, Acrylates/Vinyl Neodecanoate Crosspolymer, Rubus Idaeus (Raspberry) Leaf Extract, Alaria Esculenta Extract, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein Pg‑Propyl Silanetriol, Caviar Extract, Panthenol, Phospholipids, Superoxide Dismutase, Saccharomyces/MagneSium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Helianthus Annuus (Sunflower) Seed Oil, Silicone Quaternium‑16, Guar Hydroxypropyltrimonium Chloride, Polyquaternium‑10, Tocopheryl Acetate, Ascorbic Acid, Polyquaternium‑7, PolySilicone‑15, Undeceth‑11, Undeceth‑5, Polyquaternium‑55, Lauryl Alcohol, Butyloctanol, Alcohol, Pentaerythrityl Tetra‑Di‑T‑Butyl Hydroxyhydrocinnamate, Disodium Edta, Trisodium EthyleneDiamine Disuccinate, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium Edta, Sodium Phytate, Aminomethyl Propanol, Dihydroxypropyl Peg‑5 Linoleammonium Chloride, Citric Acid, Butylene Glycol, Pentasodium Triphosphate, Benzoic Acid, PotasSium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Phenoxyethanol, ChlorpheneSin, Fragrance (Parfum)

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.

Henkel AG & Co. KGaA
Henkelstr. 67
40589 Düsseldorf
Deutschland
consumerservice.eu.hcb@henkel.com