You’re looking for a safe fabric softener for your little one’s clothes. Why is Attitude Fabric Softener a good choice? Let us tell you! We’ve listed some very important features of the Baby Fabric Softener. After reading these, we know you’ll want it because it’s exactly what we parents want for our dearest babies! Check it out!

• Completely free of harmful substances (no carcinogens or hormone disruptors)
• Packaging made from recycled HDPE#2 plastic. Easy to recycle after use without releasing harmful substances
• Baby fabric softener is hypoallergenic
• Also biodegradable
• Contents are 1050ml, enough for 35 washes
• The baby detergent is Vegan & cruelty free
• Available in Pear/Nectar scent and Fragrance-Free
• Free of carcinogens as classified by IARC
• No potentially harmful preservatives like parabens, MIT, phenoxyethanol, formaldehyde, and formaldehyde releasers
• Effective at all temperatures
• EWG, ECOLOGO, and PETA certified

It may sound like a marketing trick to buy special detergent and fabric softener for your little one, but the truth is quite different. This is all about ingredients that are completely safe and baby skin that isn’t fully developed yet, so absorbs more through the skin into the body. That’s exactly why you should always choose safe baby products — prevention is so important.  Fabric softener is usually discouraged because it contains perfumes and dyes, which irritate baby skin. But fabric softeners often contain even more unnecessary and dangerous substances. That’s where Attitude comes in — they were done with all the junk in products. That’s how they created a fabric softener that is completely free of harmful substances. 

The natural baby fabric softener is designed for cold water, but we recommend washing baby clothes warm (60 degrees) to kill all bacteria. Always check the clothing label to be sure! Add the fabric softener to your washing machine’s dispenser as usual. Do not pour directly onto baby clothes to avoid spots. See the bottle for dosing instructions. While made especially for babies, keep this out of reach of babies and children!

The difference is huge. Fabric softeners are normally discouraged for babies due to irritants like perfume, dyes, and bleaching agents. But there’s a change happening and it’s called Attitude. You might find cleaner options like Neutral without perfume or dyes, but often other ingredients remain that are carcinogenic or hormone disrupting. That’s why switching from a regular supermarket fabric softener to Attitude matters. There really is a difference, and the price difference is small. 

Attitude is officially certified by EWG, ECOLOGO, and PETA. While both Attitude and other brands use anionic and non-ionic surfactants, the difference lies in the source ingredient. Here’s a clear breakdown: Attitude contains no enzymes, phosphates, or other carcinogens, unlike some other brands—even those with 0% perfume or 0% dyes. 

Absolutely. This fabric softener is made especially for babies. It goes beyond just leaving out perfume or dyes. It avoids all irritating and potentially irritating ingredients—including natural ones that can affect the most sensitive skin. It also avoids carcinogens, hormone disruptors, and other harmful substances long-term. This makes it ideal for even the most sensitive baby skin.

This is exactly why our Team is such a fan of Attitude! What started as 100% safe cleaning products for babies who touch everything has grown into a full brand delivering safe products for the whole household :)

Yes, the Team at Attitude takes great care to ensure safe products for babies and families. They test everything through independent scientists and collaborate with a Team of dermatologists. They want to be sure their products suit everyone, especially the most sensitive babies and children. They truly care about the whole family. :)

Hypoallergenic products have a low risk of causing allergic reactions. This fabric softener definitely is hypoallergenic, but goes much further. They exclude all potentially irritating ingredients, including natural ones that might cause some irritation. That’s how far the Team at Attitude goes. So you can wash your baby clothes with peace of mind — even choosing the natural Pear/Nectar scent without worrying about harming your little one. It won’t harm them :) You might even love the scent so much you’ll start using it on your own clothes!

Some people prefer cold water washing because it’s better for the environment. Attitude’s fabric softener is made for cold water. But we recommend washing baby clothes as hot as possible. At this Manier, you kill as many bacteria as possible — not leftover enzymes, thankfully! — but bacteria from the machine or milk, poop, or urine. Cold water is better for the planet, but warmer is best for babies. You can also dry baby clothes in the sun to kill bacteria :)

This fabric softener is natural and contains no added perfume, but it does have a natural scent from Peach and Nectar. No harmful substances were used to create this scent. If you want a fragrance-free option, choose the FRAGRANCE-FREE FABRIC SOFTENER. Your little miracle is protected and won’t experience side effects from using Attitude Fabric Softeners. 

That’s a very valid question. Nowadays, many products hit the market with lots of marketing hype. Everything is sold as 0% perfume, natural, and Vegan. But that doesn’t mean the product is fully safe — especially for babies and children, you shouldn’t accept anything less. Attitude is fully transparent about their process and everything involved. Because of that, it’s clear Attitude’s fabric softener is truly 100% safe. All the ingredients rate a 1 when checked against the EWG database!

Still unsure after reading this? That’s totally fine! Our Team is happy to help you along. You can call us during office hours or visit us at our collection point in Zwolle. You can also reach us by email, send your questions to info@haarspullen.nl.

Manufacturer contact:
ATTITUDE
Rue Saint-Honoré 23175001 Paris
Franceinfo@attitudeliving.com
Art-Nr.