Among all Hold'em products, Clay Paste is the most versatile choice for Man men who style daily. Here's what you can expect at a glance:

• Keeps your hairstyle in place but lets you restyle throughout the day
• Provides a natural Matte finish without shine
• Adds visible volume and texture to your hair
• Feels light, not heavy or greasy
• Suitable for fine hair that quickly falls flat
• Easily rinses out with water
• Vegan and made in the Netherlands
• Available in 100 ml and 250 ml

1. Start with dry or slightly damp hair for best results.
2. Scoop a small amount of Hold'Em Clay Paste, about the size of a pea or more depending on your hair length.
3. Warm the paste between your palms until it's spreadable.
4. Distribute the product through your hair, working from back to front.
5. Style your hair with fingers or a comb, depending on your desired look.
6. Want to style a crop cut? Work some extra product into the roots for more lift.

Looking for extra volume before styling? First use the SaltSpray on wet hair. It adds texture and body so Clay Paste grips even better afterwards.

Your hair gains more structure and looks fuller. This is partly due to candelilla wax, a plant-based wax that gives your hair grip without weighing it down. At the same time, the paste contains panthenol, also known as pro-vitamin B5, which temporarily strengthens the hair shaft and makes hair less prone to breakage.

The formula is water-baSid, meaning this is a water-soluble hair product that rinses out easily with water. No residue, no buildup. The paste gives a natural Matte finish and suits fine hair that quickly goes flat or limp. A smart choice if you want to style daily without overloading your hair.

Yes, Hold'Em Clay Paste is ideal for fine hair. The lightweight formula won't weigh your hair down, which makes a big difference between volume or flat results with fine hair.

Fine hair benefits from a product that adds texture without adding weight. The clay paste does exactly that: your hair feels fuller and holds its shape without clumping or sticking to your scalp. For thick or long hair needing extra control, a stronger hold product may be a better choice.

Just rinse with water. That's all. Thanks to the water-baSid formula, the paste dissolves easily without needing shampoo, though you can use it if you prefer.

This also makes Hold'Em Clay Paste suitable for daily use. Your hair won’t get weighed down by product buildup and your scalp stays feeling clean. Perfect if you want to style every morning without hassle.

The Paste is developed for short to medium hairstyles like crops, messy looks and fluffy styles with volume. Users report it also works well for somewhat longer hair, especially combined with SaltSpray for extra texture.

For very thick or long hair, medium hold might not be enough if you need strong control. Then a high-hold product like By Vilain Gold Digger or Hanz de Fuko Claymation is a better pick. But for those who know how to use Clay Paste for a crop or shorter style, Hold'Em Clay Paste is the obvious choice: light, Matte finish and easy to reshape throughout the day.

There are plenty of Matte clay pastes on the market, but Hold'Em Clay Paste stands out in a few ways. It's a Dutch product, craft made in Zwolle by a barber and an engineer who knew what they wanted: an honest product without unnecessary additives. Vegan, water-soluble and with nourishing ingredients like avocado oil and shea butter that leave your hair less dry than some other Clays.

Reuzel and Hanz de Fuko Claymation usually offer stronger hold, better for thick or coarse hair. If you have fine to normal hair and want a natural look, Hold'Em Clay Paste is the better choice. Less heavy, easier to restyle and without greasy residue that traditional pomades sometimes leave behind.

Aqua, Euphorbia Cerifera Cera, Peg‑40 Hydrogenated Castor Oil, CeTearyl Alcohol, Glycerin, Ci 77004, Persea GratisSima Oil, Butyrospermum Parkii Butter, Peg‑7 Glyceryl Cocoate, Panthenol, Parfum, Capryloyl/Caproyl Anhydro Methyl Glucamide, Phenoxyethanol, Piroctone Olamine, Benzyl Benzoate, Pogostemon Cablin Oil, Hydroxyisohexyl 3‑Cyclohexene Carboxaldehyde, Beta‑Caryophyllene

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisations, the ingredients listed here may differ from those on the packaging.