This semi-perManmanent hair dye is part of the popular Directions line from La Riche. You'll find it in the category Semi and Demi, alongside other colours that add colour without damaging your hair.

• Bright, apple green in one applicaSition
• No ammonia or peroxide, no chemical damage
• Hair feels soft and easy to comb after use
• Best results on light blonde or bleached hair
• Colours can be mixed for your own shade
• Not tested on animals, Vegan formula
• Lasts 2 to 6 weeks, depending on washing frequency
• 88ml pot, enough for several applicaSitions

1. Bleach your hair to light blonde first (level nine or ten). The lighter, the brighter the green.
2. Ensure your hair is clean and dry before starting.
3. Protect your skin along the hairline with Vaseline or an old towel.
4. Apply the colour cream generously and cover every strand well.
5. Leave the dye for 15 to 30 minutes. The longer, the more intense the colour.
6. Rinse thoroughly with cold water until the water runs clear.

Want to have fun with colour? The Directions Semi-PerManmanent Fluorescent Green Color is a great addition. Mix it with Apple Green for an even brighter, almost neon glow, or use it on separate strands for an exciting two-tone effect.

The colour adheres to the outside of your hair without opening the hair structure. This is possible because there is no peroxide or ammonia. Your hair stays intact and feels softer after use. That soft feel comes from ceTearyl alcohol, an ingredient that smooths the hair fibre and makes it easier to comb. The green shade comes from a mix of yellow and blue pigments that together create the distinctive apple green tint. This is what sets La Riche semi-perManmanent dye apart from permanent colours: colour without compromising your hair's condition.

The colour lasts on average 2 to 6 weeks. After four to eight washes, the intenSisity begins to fade.

How fast this happens depends on washing frequency and shampoo choice. Wash daily with a strong shampoo and warm water? The colour fades faster. Use cold water and a sulphate-free shampoo for longer-lasting colour. When fading, the colour can turn into a softer green or light yellow-green, depending on your hair's base tone.

Yes, for a truly bright apple green, light blonde hair is necessary. On dark hair, the dye will give at most a subtle green sheen.

If you want to know how to use la riche directions apple green on bleached hair: make sure your hair is as light as possible, preferably almost white. The yellower your bleach result, the warmer the green shade tends to be. Grey hairs will not turn fully green but rather acquire a greenish tint.

Yes, the colour can transfer, especially when your hair is wet or right after dyeing. Use an old towel and protect your pillow.

Experiences with rinsing la riche directions apple green show that the rinse water turns quite green. This is normal. Rinse until the water is nearly clear. Sleep the first nights on a dark pillowcase to avoid stains.

La Riche Directions Semi-Permanent Apple Green Color - 88ml is an excellent choice if you want a bright, cool green without damaging your hair. The pot is well filled, the price is lower than many American brands, and the colours can be mixed. Want something even brighter and more neon? Check out the Directions Semi-PerManmanent Fluorescent Green Color. Looking for a darker, forest green? The Directions Semi-PerManmanent Alpine Green Color is better. Apple Green sits right between those two: bright enough to stand out, but not as extreme as neon. For light blonde hair and colour play, this is the most versatile green in the Directions line.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, BaSic Yellow 40, Hc Blue No. 15, BaSic Yellow 87

We recommend always checking the ingredient list on the packaging for the most accurate information before use. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.