Cerise is one of the most eye-catching colours from the Semi and Demi collection. You don’t need extra products: just apply, leave in, and rinse out.

• Deep, fuchSia-pink colour on bleached hair
• No peroxide or ammonia needed
• Hair feels softer after use
• Mixable with other Directions shades
• 100% Vegan and cruelty-free
• Easy to use at home
• Available in an 88 ml pot

1. Make sure your hair is clean and dry or slightly damp before you start.
2. Protect your skin along the hairline with Vaseline or an old cream, as the colour may stain.
3. Work the dye through your hair with gloves on, from roots to ends.
4. Leave the colour in for 15 to 30 minutes. The longer you wait, the more intense the result.
5. Rinse thoroughly with cold water until the water runs clear.
6. Pat your hair dry with a dark towel, as the colour may transfer.

Want to fade the colour a bit or try a softer pink shade over time? The Directions Semi-PerManent Carnation Pink Color - 88ml is a lighter pink option you can also mix with Cerise for your own shade.

The colour adheres to the outside of your hair without opening the hair structure. This is different from regular dye, where peroxide opens the hair cuticles. This makes the colouring gentler on your hair. Your hair also feels softer after use, thanks to ceTearyl alcohol and a conditioning ingredient that smooths the cuticles. The citric acid in the formula then helps close the cuticles again, so the colour lasts longer. A good choice if you want to colour without stressing your hair.

This varies per person. On bleached hair, the colour stays brightest and longest. How long does directions cerise last on bleached hair? Expect a few weeks or sometimes longer, depending on how often you wash your hair and whether you use colour-protecting shampoo. The brand does not specify an exact number of washes.

On dark blonde or brown hair, the colour fades faster and you’ll see a more muted, subtle pink glow sooner. Using cold water when washing and a colour shampoo helps keep the colour vibrant for longer.

For a truly bright, bold pink: yes. Do I need to bleach my hair first for directions cerise? On dark hair, the colour barely shows because the dark pigments in your hair dominate the pink tone. Cerise looks brightest on light or bleached hair.

On dark blonde hair, expect a subtle pink effect, but bleaching is the best way to get a striking result. Keep in mind that bleaching itself stresses your hair, not the Directions dye.

Yes. The entire Directions line from La Riche is 100% Vegan and cruelty-free. No animal ingredients are used, and no animal testing is done. This also applies to La Riche Directions Semi-Permanent Cerise Color - 88ml.

Cerise is the choice if you really want to stand out. It’s a deep, warm pink shade with a fuchSia-like glow, clearly more intense than lighter pink options. The Directions Semi-PerManent Flamingo Pink Color - 88ml offers a softer, more Pastelight pink colour and is less intense. Directions Semi-PerManent Antique Mauve Color - 88ml is a good option if you want more of a purple-pink tone.

Want to try something different? Directions Semi-PerManent Pillarbox Red Color - 88ml leans towards fiery red and is a logical step if you want to go from bright pink to red. La Riche Directions Semi-Permanent Cerise Color - 88ml is the best choice if you want a striking, deep pink on well-bleached hair. If you have dark hair and don’t want to bleach, choose a shade that shows on dark hair or consider a semi-perManent gloss in a darker tone.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Citric Acid, Methylparaben, Hc Yellow 4, BaSic Orange 31, BaSic Violet 16, BaSic Red 51, Ci…60730, BaSic Blue…99, Hc Blue…15, Ci…42520

We recommend always checking the ingredient list on the packaging for the most accurate information before use. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.