Cerise is one of the most vibrant colours in the Semi and Demi collection. You don’t need extra products: just apply, leave in, and rinse.

• Deep, fuchSia-pink colour on bleached hair
• No peroxide or ammonia needed
• Hair feels softer after use
• Mixable with other Directions shades
• 100% Vegan and cruelty-free
• Easy to use at home
• Available in an 88 ml jar

1. Make sure your hair is clean and dry or slightly damp before starting.
2. Protect your skin along the hairline with petroleum jelly or an old cream as the colour might stain.
3. Work the dye through your hair with gloves on, from root to tip.
4. Leave the colour on for 15 to 30 minutes. The longer you wait, the more intense the result.
5. Rinse thoroughly with cold water until the water runs clear.
6. Pat your hair dry with a dark towel as the colour may transfer.

Want to fade the colour or try a softer pink later? The Directions Semi-PerManent Carnation Pink Color - 88ml is a lighter pink you can also mix with Cerise to create your own shade.

The colour attaches to the outside of your hair without breaking open the hair structure. This is different from regular hair dye, where peroxide opens the hair cuticles. That makes the colour gentler on your hair. Your hair also feels softer after use thanks to ceTearyl alcohol and a conditioning ingredient that smooths the cuticles. The citric acid in the formula then helps to close the cuticles again, helping the colour last longer. A great choice if you want to colour your hair without extra damage.

That varies per person. On bleached hair, the colour stays longest and brightest. How long does directions cerise last on bleached hair? Expect a few weeks or sometimes longer, depending on how often you wash your hair and if you use colour-protecting shampoo. The brand doesn’t specify an exact number of washes.

On dark blonde or brown hair, the colour fades faster and you’ll see a more muted, subtle pink glow sooner. Washing with cold water and a colour shampoo helps keep the colour vibrant longer.

For a truly bright, vivid pink colour: yes. Do I need to bleach my hair first for directions cerise? On dark hair, the colour barely shows as the dark pigments in your hair overpower the pink shade. Cerise shows most vividly on light or bleached hair.

On dark blonde hair you can expect a subtle pink effect, but bleaching is the best prep for a truly striking result. Keep in mind that bleaching itself can be damaging, not the Directions dye.

Yes. The entire Directions line from La Riche is 100% Vegan and cruelty-free. No animal ingredients are used, and no animal testing is done. This also applies to La Riche Directions Semi-Permanent Cerise Color - 88ml.

Cerise is the choice if you really want to stand out. It is a deep, warm pink shade with a fuchSia-like glow, clearly more intense than lighter pinks. The Directions Semi-PerManent Flamingo Pink Color - 88ml offers a softer, more Pasteaughter-like pink colour and is less intense. The Directions Semi-PerManent Antique Mauve Color - 88ml is a good pick if you prefer a purple-pink tone.

Want to try something very different? The Directions Semi-PerManent Pillarbox Red Color - 88ml leans towards fire red and is a natural step if you want to shift from bright pink to red. La Riche Directions Semi-Permanent Cerise Color - 88ml is your best choice for a striking, deep pink on well-bleached hair. Have dark hair and don’t want to bleach? Then choose a shade that’s visible on dark hair or consider a semi-perManent gloss in a darker tone.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Citric Acid, Methylparaben, Hc Yellow 4, BaSic Orange 31, BaSic Violet 16, BaSic Red 51, Ci 60730, BaSic Blue 99, Hc Blue 15, Ci 42520

We recommend always checking the ingredient list on the packaging for the most accurate information before use. Due to product updates and optimisation, the listed ingredients here may differ from those on the packaging.