The Goldwell Dualsenses line is specially designed as professional care for home use. Here are the benefits you’ll notice daily:

• Neutralises yellow and warm tones in blonde hair
• Keeps cool blonde shades fresh longer
• Hair feels soft after washing
• Easier to comb, even when wet
• Adds shine without weighing hair down
• Mild toning: no risk of grey or purple tones with normal use
• Suitable for bleached, highlighted and natural blonde hair

1. Wet your hair with lukewarm water.
2. Work a generous amount of Goldwell Dualsenses Blondes & Highlights Toning Shampoo Purple through your wet hair.
3. Massage well and leave to work for 2 to 3 minutes.
4. Rinse thoroughly afterwards.
5. Repeat 1 to 2 times per week, or more if your blonde turns warm quickly.

Pair the shampoo with the Dualsenses Blondes & Highlights Anti-Yellow Conditioner for extra care. The conditioner continues what the shampoo starts: making your hair feel even softer and better preserving the cool tone.

Blonde hair easily attracts yellow or orange tones, especially after bleaching or sun exposure. Goldwell’s shampoo contains violet and blue pigments that visually correct this. Violet is opposite yellow on the colour wheel, so the two colours cancel each other out. You’ll see the result instantly: your blonde looks cooler and brighter.

Panthenol attracts moisture to the hair, making it feel softer and easier to comb. This is great because bleached hair often tends to be drier than untreated hair. So the shampoo cares for your hair while refreshing your colour. It’s a smart choice if you want to keep your blonde fresh with little effort.

The shampoo works best on bleached, lightened or highlighted hair with cool or ash blonde tones. Do you have hair that gets greasy quickly or uses many styling products? This shampoo cleans deeply enough to remove product build-up as well.

If you have a sensitive scalp, it’s wise to alternate the shampoo with a gentler option, as the formula contains sulphates. On Reddit, the Goldwell Blondes and Highlights shampoo is often recommended to those worried about over-toning. The toning is more manageable than with stronger pigmented alternatives like Fanola No yellow or L'Oréal Silver. Those are powerful but less forgiving if left on too long.

If you want the strongest correction for platinum blonde or orange roots, a more intensely pigmented shampoo may suit you better. But for regular maintenance of cool blonde tones, Goldwell’s Blondes and Highlights shampoo is a reliable choice that also cares for your hair.

Bleached, highlighted or natural blonde hair with a cool undertone. The shampoo also works on grey hair where you want to remove the yellow tint.

If you have a sensitive scalp or very dry, porous hair, don’t use the shampoo daily. Alternate with a mild, colourless shampoo.

Use it once or twice a week and leave it on for no more than three minutes. With normal use, you won’t get purple or grey tones. Leaving it on too long on very light, porous hair may cause a slight purple haze. This is temporary and rinses out at the next wash.

The Goldwell Dualsenses Blondes & Highlights Toning Shampoo Purple is milder than brands like Fanola or L'Oréal Silver. Those act faster and more intensely but carry a higher risk of over-toning. The Goldwell version neutralises yellow tones gradually while keeping your hair soft. Looking to buy Goldwell purple shampoo for regular blonde maintenance? This is the right choice. Want a strong correction in one go? Consider a more intense option.

It’s not mandatory but recommended, especially if your hair is bleached or damaged. Goldwell advises pairing the shampoo with the Dualsenses Blondes & Highlights Anti-Yellow Conditioner or the Dualsenses Blondes & Highlights 60s Treatment. The conditioner adds extra moisture and care, and the treatment restores your hair in 60 seconds. Both contain the same pigments to keep the cool tone even after rinsing. Also check out the colour-treated hair shampoos if you want to explore more options.

Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Lauroyl Sarcosinate, Lauryl Hydroxysultaine, Peg‑3 DisTearate, Ethylhexylglycerin, Lactic Acid, Sodium Chloride, Polyquaternium‑10, Amodimethicone, Peg‑150 Pentaerythrityl TetrasTearate, Ppg‑2 Hydroxyethyl Cocamide, Panthenol, C12‑14 Pareth‑12, Butylene Glycol, Glycerin, Octyldodecyl Pca, Ppg‑9, Disodium Distyrylbiphenyl Disulfonate, C11‑15 Pareth‑7, Laureth‑9, Sodium Pca, Hydrolyzed Verbascum Thapsus Flower, Trideceth‑12, Acetic Acid, Glycoproteins, Salix Nigra (Willow) Bark Extract, Sodium Benzoate, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Fragrance/Parfum, Ext, Violet 2/Ci 60730, Hc Blue No 12

We recommend always checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.

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