Within the American Crew Styling range, this is one of the most versatile products for Man looking for control without excessive shine. Here's what you can expect:

• Hair stays firmly in place without feeling hard or stiff
• Low shine: neat, not greasy or wet
• Hair looks thicker and fuller
• Suitable for all hair types
• Easily rinses out without residue
• Texture visibly improves with use
• Hair feels smooth, not sticky

1. Take a small amount of cream about the size of a pea in your palm.
2. Warm the product between your hands until evenly distributed.
3. Work it through your towel-dried hair from root to tip.
4. Shape your hair as desired with a comb or your fingers.
5. Let your hair dry naturally or use a hairdryer for extra volume and definition.

Want even more control over your style? The American Crew Firm Hold Styling Gel offers a stronger, harder hold and is a logical choice if your hair must not move all day.

Your hair stays in place all day because the cream forms a light film around each strand. This film keeps your style in place but doesn’t feel stiff. The flexible feel comes partly from lanolin wax, a gentle waxy substance that keeps hair smooth and lightly protected. Your hair feels cared for, not brittle. The combination of strong hold and low shine makes this a hair cream for Man who want a natural, controlled look. Firm hold, low shine and a finish that doesn’t look overworked or stiff: that's exactly what you get here. A reliable choice that delivers consistent results day after day.

Yes, this cream works well on thick hair. The firm hold is strong enough to keep heavier hair styled without needing much product.

For fine hair: use a small amount. The cream contains nourishing ingredients that can weigh hair down if used too liberally. Start with less than you think you need and add more if necessary.

No. Your hair remains flexible and doesn’t feel stiff or crunchy. That’s the difference compared to gel.

Gel gives a harder, more lacquered finish. This cream holds your hair firmly in place while still letting you run your fingers through it. If you want more of a gel feel, check out the American Crew Firm Hold Styling Gel.

Not if you use the right amount. Start with a small blob and work it well through your hair.

The formula contains nourishing ingredients that keep your hair smooth but too much product can make it look heavy. Just rinse it out with shampoo at night; it leaves no stubborn residue.

The difference between American Crew gel and Firm Hold Styling Cream - 100ml is mainly in the finish and feel. Gel gives more control and a wetter, shinier look. The cream is in between: firm hold but without that wet shine or hard crust.

If you love classicSi American Crew gels but want a more natural look, Firm Hold Styling Cream - 100ml is the natural next step. If you want more shine and a softer hold, check out the ClasSic Grooming Cream. For a fully Matte, rough-textured look, the Layrite Natural Matte Cream fits your needs better. The Firm Hold Styling Cream - 100ml is the best choice if you want a controlled, neat style that doesn’t look overworked or lacquered.

Aqua/Water/Eau, Vp/Va Copolymer, CeTearyl Alcohol, Lanolin Cera/Lanolin Wax/Cire De Lanoline, Behentrimonium Methosulfate, Laureth-23, Phenoxyethanol, Polyquaternium-11, Peg-8 Beeswax, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Methylparaben, Limonene, Ppg‑10 Methyl Glucose Ether, Citric Acid, Citronellol, Parfum (Fragrance), Caprylic/Capric Triglyceride, Geraniol, Tetrasodium Edta, Linalool, Citral

We recommend always checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients here may differ from those on the package.

Beautyge S.L.
WTC - Tirso de Molina 40
08940 Barcelona
ES
QArevlon@revlon.com