Within the Goldwell Elumen range, Elumen Play is the most playful choice: colour you can change whenever you like. Here are the features you'll notice right away:

• Colour fades away after 10–15 washes
• No oxidant or ammonia needed
• Ready to use: no mixing, apply directly
• Colours can be mixed to create your own shade
• Hair feels soft and shiny after use
• Available in 10 shades: Yellow, Orange, Red, Violet, Pink, Blue, Green, Pastel Pink, Pastel Coral and Pastel Lavender
• Works best on light blonde or pre-lightened hair

1. Make sure your hair is light blonde or fully pre-lightened for the brightest result.
2. Distribute the colour evenly through dry or slightly damp hair.
3. Leave the colour on for 20 to 30 minutes.
4. Rinse thoroughly with lukewarm water until the water runs clear.
5. Pat your hair dry and style as usual.

Want to keep the colour looking fresh for as long as possible? Use Elumen Color Protecting Shampoo. This shampoo is specially formulated for Elumen-coloured hair and helps the shade fade less with each wash.

The colour pigments in Elumen Play attach directly to the outside of your hair. This gives you an intense colour without changing the inside of your hair, unlike regular hair dye. This makes it gentler on your hair’s structure.

The creamy baSis contains conditioning agents that leave your hair feeling smooth and shiny after colouring. Polyquaternium also helps the colour adhere well and keeps your hair easy to comb.

Since the formula is ammonia-free, it smells much nicer than traditional hair dye. For bleached hair, this is the ideal Manier to try creative colours without risking extra damage. A smart choice if you change colour often.

Goldwell Elumen Play lasts on average ten to fifteen washes. How fast the colour fades depends on how porous your hair is, how often you wash, and which shampoo you use. Washing daily with a strong shampoo will fade the colour faster. Using a gentle shampoo and washing less often keeps the shade vibrant longer. On heavily damaged or very porous hair, the colour may sometimes last longer than expected.

The original Goldwell Elumen lasts much longer in your hair than Elumen Play. Elumen anchors the colour deeper into the hair fibre and acts nearly like a permanent dye, while Elumen Play is truly semi-perManent and washes out after a few weeks.

The main difference between Goldwell Elumen and Elumen Play is how long you’re committed to the colour. Want a longer-lasting colour? Check out Elumen PerManent Hair Color. Want to switch colours often? Then Elumen Play is the better choice.

On dark, non-lightened hair, Goldwell Elumen Play Semi Permanent Hair Color - 120ml colours are hardly visible. The pigments are transparent and need a light base to show up well. The shades are brightest and most vibrant on light blonde or bleached hair.

If you have dark hair and still want colour, you need to lighten your hair before applying Elumen Play. Wondering if your hair is ready? Elumen Color Pre-Treatment prepares your hair for colouring and ensures a more even result.

Elumen Play is a great choice if you change colour regularly and don’t want a long commitment. The colours are intense, the formula is gentle, and you can mix shades for your own colour. This makes it a versatile option for anyone who loves to play with creative colours.

Want a colour that lasts for months? The original Goldwell Elumen is a better pick. Looking for a cheaper entry option for home use? Some drugstore brands offer similar semi-perManent colours, but they often lack the colour intensity and creamy texture of Elumen Play.

Elumen Play is best suited for those experimenting with colour on light blonde or bleached hair and want the freedom to try something new every few weeks. See the full range in the hair colour collection for more options.

Water (Aqua), CeTearyl Alcohol, CeTeareth‑30, STearamide Mea, Citric Acid, Polyquaternium‑6, Sodium Hydroxide, Lactic Acid, Ethylhexylglycerin, Peg‑100 STearate, Glyceryl STearate, Silica, Perfluorononyl Dimethicone/Methicone/Amodimethicone Crosspolymer, Bis‑Methoxypropylamido Isodocosane, Tin Oxide, Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Linalool, Titanium Dioxide (Ci 77891), BaSic Yellow 87, BaSic Violet 2

We recommend checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, ingredients listed here may differ from those on the packaging.

Kao GerMany GmbH
Pfungstädter Str. 98-100
D-64308 Darmstadt
Deutschland
kontakt@kao.com