This is a professional straightening cream that changes the hair’s shape from within perManent. You can find this product and more from the brand in the full Goldwell range.

• Hair stays straight for a long time, not just temporarily
• Four strengths: from coarse, stubborn to severely damaged hair
• Noticeable reduction in frizz after treatment
• Contains kukui oil for extra softness and shine
• No formaldehyde, yet professional power
• Shorter processing time compared to older formulas
• Always used with Agent 2 Neutralizing Cream

1. Choose the right strength: 0 Strong for coarse, untreated hair, 1 Regular for normal hair, 2 Medium for coloured hair, 3 Soft for sensitive or bleached hair.
2. Apply the cream evenly to dry, unwashed hair. Avoid the scalp as much as possible.
3. Leave the cream on as directed on the packaging. Check hair elasticity with a test strand along the way.
4. Rinse the cream thoroughly with lukewarm water.
5. Blow-dry hair straight and flat iron it straight.
6. Then immediately apply Agent 2 Neutralizing Cream. This step fixes your hair in its new straight shape.

Make sure you protect your hair well after treatment. The Dualsenses Bond Pro Fortifying Conditioner is a natural step in your weekly routine: it strengthens hair from within and helps prevent breakage after chemical treatment.

Your hair is made up of bonds that keep its shape, even if that shape is curly or wavy. The cream temporarily breaks these bonds so you can style your hair straight. Agent 2 then reseals the structure, and your hair stays that way.

The formula contains kukui oil, a gentle oil that keeps hair flexible and adds shine during the intense chemical process. This way your hair becomes straight and feels soft after treatment instead of dry and brittle. This makes the Structure + Shine line perfect for those wanting long-lasting straight hair without compromising hair health.

Choose based on your current hair condition, not just how it feels. Goldwell divides the strengths like this:

• 0 Strong: coarse, untreated, very stubborn hair
• 1 Regular: normal, healthy, slightly resistant hair
• 2 Medium: coloured or light-highlighted hair
• 3 Soft: severely damaged, bleached or lightened hair

Unsure? Always opt for the gentler option. Choosing a strength too strong increases the risk of breakage, especially if your hair is bleached or coloured. Always ask your hairdresser for advice before starting the treatment yourself.

For lightly coloured hair, there is a suitable strength: choose Medium (2) or Soft (3). These versions are gentler and contain more caring ingredients to protect fragile hair.

For heavily bleached or over-processed hair, caution applies. Hair that is already porous and brittle struggles more with chemical straighteners. The risk of breakage is real regardless of strength chosen. Always do a test strand first and wait 48 hours before the full treatment. Planning to use a colour-care product afterwards? The Dualsenses Color Revive Conditioner helps keep your colour vibrant and hair flexible after treatment.

Yes, always. Without Agent 2 the treatment isn’t complete and your hair remains vulnerable.

Agent 1 opens the hair structure so its shape can be changed. Agent 2, the Neutralizing Cream, reseals that structure and locks your hair in the straight position. Skipping this step means you lose not only the final result but increase the risk of damage. It’s always a two-step process, not optional.

A keratin treatment temporarily smooths hair by coating its surface. After a few weeks, this layer washes out slowly. Structure + Shine works differently: it changes the hair structure itself. This effect remains in treated hair until it grows out or is cut off.

Another difference: many keratin treatments contain formaldehyde or releasing agents. Structure + Shine uses thioglycolate chemistry and has no formaldehyde. That makes it a conscious choice for many looking for a long-lasting solution for curly or frizzy hair.

Do you have questions about the right strength, treatment steps or hair care afterwards? We’re happy to help. Send an email to info@haarspullen.nl or call us during office hours.

Want to be the first to hear about new products and offers? Sign up for our newsletter. Orders from €35 qualify for free shipping. Still need the matching Agent 2 Neutralizing Cream? It’s also available from us, so you can complete the treatment in one go.

Aqua, Ammonium Thioglycolate, CeTearyl Alcohol, Urea, Ethanolamine, Paraffinum Liquidum, Diammonium Dithiodiglycolate, CeTeareth‑30, Dimethicone, Butylene Glycol, Isopropyl Palmitate, Behentrimonium Chloride, Amodimethicone, Quaternium‑91, Tetrasodium Edta, Isopropyl Alcohol, Cetrimonium Methosulfate, Glycine, Aleurites Moluccana (Kukui) Seed Oil, Bis‑Methoxypropylamido Isodocosane, Trideceth‑12, Cetrimoniumchlorid, Sodium Benzoate, Parfum

We recommend always checking the ingredient list on the packaging for the most accurate information before use. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.

Kao GerMany GmbH
Pfungstädter Str. 98-100
D-64308 Darmstadt
Germany
kontakt@kao.com