Whether you want to apply a toner or lighten your hair a few shades, you’ll always have the right strength ready. The Goldwell System Developer Lotion - 1000ml works with Colorance Colour Rinse and other Goldwell colour lines. Available as a developer in five variants: 2% (7 VOL), 3% (10 VOL), 6% (20 VOL), 9% (30 VOL) and 12% (40 VOL).

• Five strengths for every colour wish
• Works with Topchic, Colorance and Oxycur Platin
• Hair feels smoother and is easier to comb after use
• Protects your hair structure during colouring
• Mixes easily and stays well on the hair
• Provides a shiny and predictable colour result
• Content: 1000 ml

1. Choose the right strength based on your colour wish (see the guide below).
2. Mix the Goldwell System Developer Lotion - 1000ml with your Goldwell hair dye at a 1:1 ratio.
3. Apply the mixture evenly to your hair.
4. Leave it on for the recommended time according to your colour product instructions.
5. Rinse thoroughly with lukewarm water afterwards.

After colouring, your hair is extra sensitive. The Goldwell Dualsenses Bond Pro 60Sec Treatment helps repair your hair post-colouring. Use it like a regular hair mask, but it works in just 60 seconds.

Your colour turns out even, and your hair feels softer and is easier to comb afterwards. This is thanks to two technologies in the formula. BondPro+ protects the hair structure during colouring, reducing breakage and dryness. IntraLipid keeps your hair smooth and easy to comb after treatment.

Do you have a sensitive scalp but still want to colour your hair? Then choose the 2% or 3% variant. These are milder and offer minimal lightening, which is great if your skin reacts quickly. The Goldwell System Developer Lotion - 1000ml suits every hair type, from fine and damaged to strong and healthy. A reliable choice for predictable results.

2% (7 VOL) is the mild developer for toner and colour refreshing. It does not lighten hair and suits sensitive or slightly damaged hair. Use it with Colorance for shine and colour without an aggressive treatment.

3% (10 VOL) works similarly but gives slightly deeper pigment. Also suitable for Colorance and gentle toning on the scalp.

6% (20 VOL) is the most versatile option. It lightens hair by about one tone and covers grey hair well with Topchic.

9% (30 VOL) offers more lightening for intenSise colour changes. Less suitable for damaged or previously bleached hair.

12% (40 VOL) is for maximum lightening and strong colour changes. Only suitable for healthy, strong hair.

Both are mild and offer minimal lightening. The difference lies in the intensity of colour pigmentation.

Use 2% for colour refreshing or toner application without any lightening. The 3% gives slightly more pigment depth and suits light colour changes with Topchic or Colorance. The difference between the Goldwell System Developer 2% and 3% is small, but the 3% provides a bit more colour result. Unsure? Choose 2% for toning and colour refreshing, 3% if you want a light colour change.

Goldwell System Developer Lotion - 1000ml is made to match Goldwell’s colour lines. Preferably, use it with Topchic, Colorance or Oxycur Platin.

Technically, it is a hydrogen peroxide developer, like those of other brands. But the formula is specifically tuned to how Goldwell colour products react. Using it with a different brand may result in less predictable outcomes. For best colour results, always combine it with a Goldwell colour product like the Goldwell Colorance Demi-PManent Gloss Tones.

No, 12% is only for healthy, strong hair. On damaged or previously bleached hair, it can make hair dry and brittle.

The higher the percentage, the greater the strain on hair during treatment. This risk is higher for porous or chemically treated hair. In such cases, choose a lower strength like 6% or 9%, and combine with a reparative product such as the Goldwell Dualsenses Bond Pro 60Sec Treatment to support your hair.

Brands like Wella (Welloxon Perfect) and Schwarzkopf (Igora Royal Oil Developer) offer similar developers for their own colour lines. The main difference is that Goldwell Developer Lotion works across multiple colour lines within a single brand: Topchic, Colorance and Oxycur Platin. You need fewer different products.

Schwarzkopf Igora Oil Developer focuses more on an oil base for extra shine. Goldwell System Developer Lotion - 1000ml provides structural protection via BondPro+ and a smoother hair feel via IntraLipid.

Who is this the best choice for? If you already use Goldwell colour products, this is the logical developer. If you want maximum brand flexibility, a generic developer may be an alternative. But for predictable results with Goldwell colours, choose the matching developer from the same brand.

Aqua, Hydrogen Peroxide, Poloxamer 407, Peg‑7 Glyceryl Cocoate, Sodium Laureth Sulfate, Disodium Phosphate, Etidronic Acid, Tetrasodium Edta, Alanine, Glycine, Malic Acid, Bht, Salicylic Acid, Benzoic Acid

We recommend always checking the ingredients list on the packaging before use for the most accurate info. Due to product updates and optimisation, ingredients here may differ from those on the packaging.

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D-64308 Darmstadt
Germany
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