If you're looking for a Matte lip colour that truly lasts all day, you've come to the right place. Check out the full range in the Make-up for Lips category for more options.

• Colour lasts up to 24 hours
• Dries quickly, hardly smudges
• Matte finish with a velvety effect
• High pigment payoff in one layer
• No separate topcoat needed
• Available in 16 shades
• Content: 3.5 ml

1. Start with dry, clean lips. Optionally, use a lip scrub and a thin layer of lip balm if your lips dry out quickly.
2. Let the balm fully absorb before applying. An oily base reduces colour adherence.
3. Apply Max Factor Lipfinity 24H Velvet Matte - 3.5ml with the applicator brush, start in the middle and work towards the edges.
4. Let the colour dry for 30 to 60 seconds without pressing your lips together.
5. Want a more intense colour? Apply a second layer once the first is fully dry.

Want to complete your look? The Browfinity Longwear Eyebrow Mascara is a logical addition: also long-lasting, also by Max Factor, and keeps your eyebrows in place as long as your lips.

The colour lasts so long because the formula creates a thin, flexible film on your lips that hardly wears off. This is due to trimethylSiloxySilicate, a film-forming agent resistant to moisture and friction. Isododecane ensures the lipstick dries quickly and doesn’t feel sticky after applying.

The result is a comfortable Matte lip colour that doesn’t dry out like some other Matte formulas but still stays put. This liquid lipstick doesn’t dry out like older Matte formulas, thanks to the light softening agents in the baSis. For anyone wanting a Matte colour without constant touch-ups, this is a reliable choice from Max Factor.

The colour lasts impressively long, but 24 hours is the maximum under ideal conditions. In practice, the colour fades slightly after eating and drinking but leaves a subtle stain that still colours your lips.

Users confirm Max Factor Lipfinity 24H Velvet Matte - 3.5ml lasts clearly better than a regular cream lipstick. For a long workday, a night out or occasions where touch-ups are tricky, this is a solid choice.

Use an oil-based makeup remover or a cleanSing balm. Regular micellar water is usually not strong enough for this formula.

How to remove Max Factor Lipfinity Velvet Matte without rubbing? Press an oil-soaked cotton pad gently on your lips and leave for 10 to 15 seconds. The film-forming agents dissolve more easily, so you need less rubbing which is gentler on your lips.

The formula contains perfume and some fragrance molecules like linalool and benzyl benzoate. If you react quickly to perfumed products around your mouth, this product is less suitable for you.

For normal to slightly dry lips, Max Factor Lipfinity Velvet Matte works well, especially if you prepare your lips with balm. If you have extremely dry or cracked lips, the Matte formula may feel a bit tight after a few hours. A good lip scrub and hydrating balm as baSis help prevent this.

Max Factor Lipfinity Velvet Matte matches the price and performance of Maybelline SuperStay Matte Ink and L'Oréal Infallible. The big difference with classic Max Factor Lipfinity is that Velvet Matte is a one-step product: no separate colour layer plus balm, just one step and done. This makes it more user-friendly, although the classic version with balm is more comfortable for those with dry lips.

Compared to Maybelline SuperStay, Velvet Matte feels slightly less tight on the lips, which is nicer for daily use. The long-tail question "difference Max Factor Lipfinity Velvet Matte and regular Lipfinity" has a simple answer: Velvet Matte is faster to apply and has a Matte, velvety-soft finish.

For those primarily seeking a long-lasting Matte lipstick that is affordable and requires little maintenance, Lipfinity Velvet Matte is the best choice. If you have very sensitive lips or a perfume allergy, look for a fragrance-free alternative like the Colour Collection Lipstick.

Isododecane, Polyethylene, Bis‑Carboxydecyl Dimethicone, C9‑12 Alkane, Polypropylene, Quaternium‑90 Sepiolite, Phenyl Trimethicone, TrimethylSiloxySilicate, Hdi/Trimethylol Hexyllactone Crosspolymer, Quaternium‑90 Montmorillonite, Coco‑Caprylate/Caprate, Silica Dimethyl Silylate, Phenoxyethanol, Caprylyl Glycol, Parfum/Fragrance, TriethoxycaprylylSilane, Benzyl Benzoate, Undecylenic Acid, Silica, Benzyl Salicylate, Benzyl Cinnamate, Linalool, Cinnamyl Alcohol, [May Contain: Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), D&C Red No. 7 Calcium Lake (Ci 15850), Fd&C Blue No. 1 Aluminum Lake (Ci 42090), Fd&C Yellow No. 5 Aluminum Lake (Ci 19140), Mica, D&C Red No. 6 Barium Lake (Ci 15850)]

We recommend always checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.

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14 rue du Quatre Septembre
75002 Paris
France
www.coty.com