If you’re looking for a Matte lip colour that truly lasts all day, you’re in the right place. Check out the full range in the Lip Make-up category for more options.

• Colour lasts up to 24 hours
• Dries fast, barely smudges
• Matte finish with a velvet-soft effect
• High colour pigmentation in one layer
• No separate topcoat needed
• Available in 16 shades
• Content: 3.5 ml

1. Start with dry, clean lips. Use a lip scrub and a thin layer of lip balm first if your lips dry out quickly.
2. Let the balm absorb fully before starting. An oily base can reduce colour adhesion.
3. Apply Max Factor Lipfinity 24H Velvet Matte - 3.5ml with the applicator brush, starting in the centre and working out to the corners.
4. Let the colour dry for 30 to 60 seconds without pressing your lips together.
5. Want a stronger colour? Apply a second layer once the first is completely dry.

Want to complete your look? The Browfinity Longwear Brow Mascara is a great match: also long-lasting, also from Max Factor, and keeps your brows just as neat as your lips.

The colour lasts so long because the formula creates a thin, flexible film on your lips that barely wears off. This is thanks to trimethylSiloxySilicate, a film-forming ingredient resistant to moisture and friction. Isododecane ensures the lipstick dries fast and doesn’t feel sticky after applying.

The result is a comfortable Matte lip colour that doesn’t dry out as much as some other Matte formulas but still stays firmly in place. This is a liquid lipstick that doesn’t dry out like older Matte types, thanks to the light softening agents in the baSise. For anyone wanting a Matte colour without constant touch-ups, this is a reliable choice from Max Factor.

The colour lasts remarkably long, but 24 hours is the maximum the formula can handle under ideal conditions. In practice, it fades slightly after eating and drinking but leaves a subtle coloured stain that still colours your lips.

Users confirm that Max Factor Lipfinity 24H Velvet Matte - 3.5ml lasts clearly better than a regular cream lipstick. For a long workday, night out or occasion where touching up is tough, this is a solid choice.

Use an oil-based make-up remover or a cleansing balm. Regular micellar water is often not strong enough for this formula.

How do you remove Max Factor Lipfinity Velvet Matte without rubbing? Press an oil-soaked pad gently on your lips and let it work for 10 to 15 seconds. The film-forming substances then dissolve more easily, and you need to rub less, which is nicer for your lips.

The formula contains fragrance and some scent molecules like linalool and benzyl benzoate. Do you react easily to scented products around your mouth? Then this product may not be for you.

For normal to slightly dry lips, Max Factor Lipfinity Velvet Matte works well, especially if you prepare your lips with balm. If you have extremely dry or cracked lips, the Matte formula may feel a bit tight after a few hours. A good lip scrub and a hydrating balm as baSise help prevent that.

Max Factor Lipfinity Velvet Matte matches the price and performance of Maybelline SuperStay Matte Ink and L'Oréal Infallible. The big difference with the classic Max Factor Lipfinity is that Velvet Matte is a one-step product: no separate colour layer plus balm, just one step and done. That makes it more user-friendly, although the classic balm version is comfier for dry lips.

Compared to Maybelline SuperStay, Velvet Matte feels less tight on the lips, making it nicer for daily use. The long-tail question "difference Max Factor Lipfinity Velvet Matte and regular Lipfinity" has a simple answer: Velvet Matte is quicker to apply and has a Matter, velvet softer finish.

If you mainly want a long-lasting Matte lipstick that’s affordable and needs little touch-up, Lipfinity Velvet Matte is the best choice. If you have very sensitive lips or a perfume allergy, consider a fragrance-free alternative like the Colour Collection Lipstick.

Isododecane, Polyethylene, Bis‑Carboxydecyl Dimethicone, C9‑12 Alkane, Polypropylene, Quaternium‑90 Sepiolite, Phenyl Trimethicone, TrimethylSiloxySilicate, Hdi/Trimethylol Hexyllactone Crosspolymer, Quaternium‑90 Montmorillonite, Coco‑Caprylate/Caprate, Silica Dimethyl Silylate, Phenoxyethanol, Caprylyl Glycol, Parfum/Fragrance, TriethoxycaprylylSilane, Benzyl Benzoate, Undecylenic Acid, Silica, Benzyl Salicylate, Benzyl Cinnamate, Linalool, Cinnamyl Alcohol, [May Contain: Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), D&C Red No. 7 Calcium Lake (Ci 15850), Fd&C Blue No. 1 Aluminum Lake (Ci 42090), Fd&C Yellow No. 5 Aluminum Lake (Ci 19140), Mica, D&C Red No. 6 Barium Lake (Ci 15850)]

We advise you to always check the ingredient list on the package before use for the most accurate details. Due to product updates and optimisation, ingredients here may differ from those on the packaging.

Coty
14 rue du Quatre Septembre
75002 Paris
France
www.coty.com