The L'Oréal ProfesSionnel Dia Richesse line is designed for those wanting colour without the heavy impact of permanent dye. Here are the key features that make the difference:

• Ammonia-free: gentler on hair and scalp
• Warm blonde shade with a golden vanilla undertone
• Covers up to 70% grey hairs softly and evenly
• Colour fades softly with no visible harsh lines
• Hair feels softer and shinier after use
• Mild lightening effect: up to one and a half levels lighter possible
• Suitable for dark blonde to light blonde hair (levels six–eight)
• Available in 50 ml, shade 7.31 Honey Vanilla

1. Mix 50 ml Dia Richesse 7.31 with 75 ml Diactivateur (six, nine or fifteen vol.) in a ratio of 1:1.5.
2. Apply the mixture to dry or damp hair, from root to tip.
3. Leave colour on for 20 minutes.
4. Rinse hair thoroughly with lukewarm water.
5. Follow with a conditioner or mask to seal the result.

After colouring, your hair is more prone to drying out. The Absolut Repair Molecular Mask replenishes hair from within and keeps shine visible longer.

Your hair gets colour and care at the same time. The formula contains cationic polymers that bind to the hair surface. This makes your hair feel softer after colouring and easier to comb. The colour penetrates deeply into the hair fibre and oxidises there, resulting in an intense, glossy finish. This soft, rich effect is exactly what L'Oréal Dia Richesse is known for. The ammonia-free baSis makes the treatment more pleasant without sacrificing colour quality. A great choice if you want your hair to look healthy and radiant.

Yes. The Dia Richesse 7.31 covers up to 70% grey hairs and gives them a warm, honey-blonde shade. If you only have a few grey hairs, this is the perfect rinse for you. The colour fades softly, so you won’t get obvious regrowth lines. For more than 70% grey, permanent colour gives a more uniform result.

The colour lasts on average a few weeks and then fades gradually. How fast depends on how often you wash your hair and your hair’s porosity. Use a colour-protecting shampoo? Then the shade lasts longer. L'Oréal Dia Richesse is not a permanent dye, but that’s exactly the advantage: you can easily adjust your next colouring.

This product is intended for professional use and recommended by hairdressers. You need a separate developer (Diactivateur) and knowledge of mixing and processing times. Buying Richesse Dia through haarspullen.nl? Make sure to order the correct developer and follow the mixing ratio carefully.

If you want to buy Dia Richesse 7.31 honey vanilla to gently colour your first grey hairs without ammonia, this is the right choice. Shade 7.31 works best on dark blonde to light blonde hair and gives a warm, natural glow. Have you got heavily bleached or damaged hair? Dia Light 7.31 is often a better choice as its formula is gentler on porous hair. Want full, permanent grey coverage? Then a line like Majirel offers a longer-lasting result. For subtle colour with a lovely shine effect, the L'Oréal ProfesSionnel Dia Richesse is the strongest option in this category.

Aqua / Water, CeTearyl Alcohol, Propylene Glycol, Deceth‑3, Laureth‑12, Ethanolamine, Oleth‑30, Lauric Acid, Polyquaternium‑6, Glycol DisTearate, Hexadimethrine Chloride, Silica Dimethyl Silylate, Sodium MetaSilicate, Resorcinol, Sodium Metabisulfite, Toluene‑2, 5‑Diamine, Parfum / Fragrance, Carbomer, P‑Aminophenol, Erythorbic Acid, Edta, M‑Aminophenol, Ci 77891 / Titanium Dioxide, 2‑Methyl‑5‑Hydroxyethylaminophenol, 6‑Hydroxyindole, 2, 4‑Diaminophenoxyethanol Hcl, 2‑Oleamido‑1, 3‑Octadecanediol, Thioglycerin

We recommend always checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.