Within the Milk Shake Lifestyling range, this is the Paste for those wanting true strong hold without shine. Here are the benefits you’ll notice every day:

• Strong hold that lasts all day
• Matte finish without greasy or shiny effect
• Adds texture and definition to your hairstyle
• Hair can be restyled without sticky residue
• Doesn't feel heavy with normal use
• Contains quInoa and milk proteins for extra care
• Protects hair from UV rays
• Creamy texture that spreads easily

1. Dry your hair well first, as the Paste works best on dry or slightly damp hair.
2. Take a small amount of paste, about the size of a pea, onto your fingertips.
3. Warm the paste between your palms until soft and easy to spread.
4. Work the paste through your hair and shape your style as desired.
5. Want extra lift or volume at the roots? Work from back to front.
6. Let your hair dry, then adjust the style if needed.

Do you blow-dry your hair when styling? The Lifestyling Thermo Protector shields your hair from heat and helps your style last even longer.

Your hair holds its shape all day because the paste forms a firm but slightly flexible layer around each strand. This lets you reshape your style later without stiffness or crispness.

Hydrolysed Milk Protein binds to the hair shaft, making your hair feel fuller and smoother. Beeswax and carnauba wax create the Matte finish and shapeability. Milk Shake Lifestyling Fixing Paste - 90ml also includes a UV filter to protect your hair from sun damage, a feature often missing in other pastes. This makes it a smart choice if you spend a lot of time outdoors.

Is Milk Shake Lifestyling Fixing Paste - 90ml good for fine hair? Not ideal. The paste contains several heavy waxes and petrolatum, which can weigh fine hair down quickly. Your hair might look less airy, especially if you use too much. For fine hair, it's better to choose a lighter styling paste or mousse.

It works excellently on normal to thick hair. You'll get clear definition and all-day hold without your hair appearing dull or flat.

How do you use Milk Shake Fixing Paste on short hair? Take a small amount, warm it between your hands, and work it through your hair from roots to ends. Less is more with short styles. Too much can weigh hair down and make it look greasy. Always start small and add more if needed.

For short styles like undercut, crop, or messy textured looks, this is exactly the paste you want. Your hair stays in place all day and never looks overly styled.

Within Milk Shake there are two pastes that look similar but work differently. The Freehand Paste is softer, more flexible, and offers lighter hold. It’s great for loose, movable texture and creative styles where you want your hair to feel soft and airy.

Milk Shake Lifestyling Fixing Paste - 90ml is firmer with more definition and structure. Want a style that really stays put with clear, defined lines? This is your better choice. Prefer a relaxed, loose look with more movement? Then Freehand Paste will suit you better.

Looking for something even Matter and drier? A clay pomade like Redken Brews Clay gives a drier finish and works better for very oily or thin hair. But for those seeking a nourishing salon-quality product with strong hold and a Matte look, the Hair Styling choice is clear: Milk Shake Lifestyling Fixing Paste - 90ml delivers exactly what you want.

Aqua (Water), Lanolin Cera (Lanolin Wax), Petrolatum, CeTeareth‑25, Vp/Va Copolymer, Alcohol Denat., Cera Alba (Beeswax), Vinyl Caprolactam/Vp/Dimethylaminoethyl Methacrylate Copolymer, CeTearyl Alcohol, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Synthetic Wax, Hydrogenated Microcrystalline Wax, Parfum (Fragrance), Helianthus Annuus (Sunflower) Seed Extract, Vaccinium Myrtillus Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Hydrolyzed QuInoa, Hydrolyzed Milk Protein, Phenoxyethanol, Caprylyl Glycol, Tocopheryl Acetate, Chlorphenesin, Hexyl Cinnamal, Hexamethylindanopyran, Citrus Aurantium Peel Oil, Limonene, Ethylhexyl Methoxycinnamate, Butylene Glycol, Linalool, Coumarin, Linalyl Acetate

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients here may differ from those on the packaging.

Beautynova UK Ltd
108-110 Jermyn ST, SW1Y 6EE London GB
z.one concept