In the hair styling range, this is one of the few pomades that combines strong hold with real flexibility. No hard layer, no sticky feeling, just hair that stays how you want it.

• Your hair stays styled all day
• Easy to restyle during the day
• Washes out completely with water
• Lightweight, won’t weigh your hair down
• Available in 100 ml or 250 ml
• Free from animal ingredients
• Refreshing scent that lasts all day
• Finish ranges from natural to lightly shiny

1. Scoop a small amount from the jar with your fingertips.
2. Rub the product between your palms until soft and evenly distributed.
3. Work it through your hair, from back to front or vice versa, whichever feels best for you.
4. Shape your hairstyle with your fingers or a comb.
5. Want to refresh your style later? Lightly dampen your hands and restyle.

Want to add more volume and texture before applying pomade? Hold'em Sea Salt Spray is a great first step. Spray it through your hair before styling for extra grip.

Your hair stays tight or loose, just how you want, without feeling stiff. That’s because the water-based formula keeps the product flexible and your hair doesn’t clump. Panthenol, also known as provitamin B5, coats each strand, making your hair look smoother and shinier with regular use. Glycerine attracts moisture and keeps your hair lightly hydrated, so the product won’t dry out or flake. As a pomade for short hair, this water-based formula can be used daily without build-up. And that pomade with Man scent? That’s patchouli oil giving the fragrance a warm, earthy tone. A good reason to give it a try.

Yes. The water base ensures the pomade rinses out completely with water every evening. No residue builds up in your hair, unlike many wax or oil-based pomades. Daily use is no problem, your hair feels clean right after washing.

For Man in the Netherlands with short hair, Hold'Em Original Pomade is a strong choice. It holds well, is easy to restyle, and leaves no white residue. The best pomade for short hair depends on what you want: shine or matte, tight or loose. This pomade offers both. Have very thick or long hair and want a Matte, texturising finish? Then Hold'Em Clay Paste is a better match.

Yes, that’s one of Hold'Em Pomade’s strongest points. Lightly dampen your fingers and run them through your hair. The formula softens and becomes pliable again, so you can reshape your style easily. No extra product or step needed.

Hold'Em Original Pomade is handcrafted in Zwolle by a barber and an engineer who chose a minimalist formula without unnecessary extras. You’ll notice: it just does what it needs, no fuss. Compared to international brands like Reuzel or Layrite, it offers the same functional benefits but with a Dutch background and a straightforward approach.

Have sensitive skin or an allergy to fragrance? Check the ingredients because the pomade contains scent components. For those who don’t mind fragrance and seek a reliable daily pomade with good hold and a pleasant scent, Hold'Em Original Pomade is the logical choice.

Aqua (Water), CeTeareth‑25, Glycerine, Polysorbate 20, Peg‑7 Glyceryl Cocoate, Sorbitan Caprylate, Panthenol, Propan‑1, 3‑Diol, Benzoic Acid, Fragrance, Sodium Sulphate, Sodium Hydroxide, Citric Acid, Benzyl Benzoate, Pogostemon Cablin Oil, Hydroxyisohexyl 3‑Cyclohexene Carboxaldehyde, CI 16255, CI 19140, CI 28440

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, ingredients here may differ from those on the packaging.