Also check out the full range in Hair Styling if you want to compare more options.

• Provides a matte finish, no shine
• Keeps your hairstyle in place without a stiff feel
• Works for short and longer hair
• Easy to distribute through the hair
• Contains beeswax for a smooth texture
• Contains keratin for a stronger hair shaft
• Has a pleasant scent with a subtle fragrance

Here’s how to get the most out of it.

1. Start with dry or slightly damp hair.
2. Take a small amount of paste and warm it between your palms.
3. Evenly distribute the paste through your hair, from root to tip.
4. Shape your hairstyle as you want, using your fingers or a comb.
5. Adjust the shape as long as the paste hasn’t completely dried.

Want to hold your look longer or add extra definition? The Sea Salt Texturising Spray is a great addition: use it before the paste for extra grip and texture in your hair.

Your hair keeps the shape you give it all day long. Beeswax creates a flexible base without sticking your hair together. Keratin fills small damage in the hair shaft, making your hair look fuller and stronger.

The result is a natural hold that moves with you, without your hair looking tight or artificial. Check out the full range of Previa if you want to discover more products from this brand.

The paste provides a fully matte finish. There’s no shine, so your hair looks natural and fresh. This makes it different from many waxes or gels that give your hair a wet or greasy look.

Previa Man Paste Matte - 100ml has a natural hold: enough grip to keep your hairstyle in place all day, without your hair feeling frozen. Want a sharp look with maximum hold? Then a stronger gel or Spray is a better choice.

Yes. The paste works for both short and longer hair. For longer hair, distribute it well from root to tip, so the paste isn’t only on the outside, which can make hair look flat or heavy.

A gel offers maximum hold but also shine and a stiff feel after drying. A wax gives more shine and a heavier texture, ideal for sleek looks. Previa Man Paste Matte - 100ml is in between: flexible grip, no shine, and a look that stays fresh all day.

Looking for a tighter result with more hold? Check out the Style And Finish Defining Paste. Want to lock in your look after styling? Then the Extra Firm HairSpray is a great addition to your routine.

Aqua (Water), Cera Alba (Beeswax), Pvp, CeTeareth-20, STearyl Alcohol, Polyacrylamide, Parfum (Fragrance), Artemisia Absinthium Extract, Panax Ginseng Root Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Benzoic Acid, Benzyl Alcohol, C11-15 Pareth-7, C12-15 Alkyl Benzoate, C13-14 Isoparaffin, Caprylyl Glycol, Cetyl Alcohol, Citric Acid, Glycerin, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Keratin Amino Acids, Laureth-7, Laureth-9, Leuconostoc/Radish Root Ferment Filtrate, Paraffinum Liquidum (Mineral Oil), Peg-40 Hydrogenated Castor Oil, Phenethyl Alcohol, Phenoxyethanol, Potassium Sorbate, Salicylic Acid, Sodium Benzoate, Sodium Pca, Sorbic Acid, Trideceth-12, Triethanolamine, Alpha-isomethyl Ionone, Cinnamyl Alcohol, Coumarin, Geraniol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Linalool

We recommend checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisations, ingredients listed here may differ from those on the packaging.