If you’re looking for a hair cream that actually delivers, this one fits the bill. Here’s a quick overview of what to expect.

• Hair stays smoother and looks sleeker
• Protects against humidity, no frizz returning
• Delivers visible shine without greasy feel
• Heat protection when using a blow dryer or straightener
• Hair feels soft, not stiff or heavy
• Suitable for all hair types, including thick and curly hair
• 100% Vegan and cruelty-free
• Light hold that lasts all day

1. Wash your hair and towel dry gently.
2. Work a small amount of REF Get It Straight Cream - 150ml through your damp hair.
3. Distribute evenly from mid-length to ends.
4. Blow-dry straight with a round brush or use a straightener.
5. Done. Your hair stays smooth, even in humid weather.

If you use a straightener and want your hair neatly combed afterwards, REF’s Detangling Spray works well as prep: it detangles your hair before styling, reducing resistance and limiting heat needed.

Your hair feels smoother and frizzes less after use. That’s because the cream forms a thin, protective layer around each hair fibre. Dimethicone creates a smooth film that keeps moisture out and makes hair flexible. QuInoa protein binds to hair, strengthening it from the outside to reduce breakage caused by heat. Together they make hair look healthier and easier to style. Heat protection also means REF Get It Straight Cream - 150ml is handy if you regularly use heat tools. A great anti-frizz cream that also nourishes — that’s exactly what this product does.

Yes. REF Get It Straight Cream - 150ml was developed especially for curly and unruly hair that you want to wear sleek. Your curls won’t be damaged if you use the product properly with a blow dryer or straightener. Want to straighten your curls some days and keep them natural on others? Alternate with a cream that enhances curls, like REF’s Curl Cream.

Yes, heat protection is one of its features. Work the cream through your damp hair before blow-drying or styling to create a protective layer during heat exposure. Note: use only a small amount. Too much product can weigh your hair down, especially if it's fine.

For normal to thick hair, you won’t really notice. The cream is light enough for comfortable use without heaviness. If your hair is very fine and prone to greasiness, use less and apply only to mid-lengths and ends, not the scalp. Daily use on fine hair may cause build-up—wash more often or use less product as needed.

Many straightening Creams focus solely on straightening. REF Get It Straight Cream - 150ml combines that with light care thanks to plant-based proteins. This makes it better for hair that needs extra attention, not just styling.

Brands like Kérastase Discipline sometimes claim more on reducing breakage and temperature-specific protection. If your hair is very damaged and you want intensive Si repairing effects, that could be worth considering. For anyone wanting an affordable, Vegan straightening Cream that works well on thick, frizzy, or curly hair, REF Get It Straight Cream - 150ml is the stronger choice. Want tips on how to use REF Get It Straight best with other hair styling products? Check out the full range of REF or browse our hair styling selection.

Aqua (Water), Glycerin, Peg‑12 Dimethicone, STeareth‑21, STeareth‑2, Dimethicone, Acrylates/C10‑30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, C12‑15 Alkyl Benzoate, Peg‑40 Hydrogenated Castor Oil, Dimethicone Crosspolymer, Sodium Hydroxymethylglycinate, Dehydroxanthan Gum, Polysorbate 20, Mica, Hydrolyzed QuInoa, Hydrolyzed Soy Protein, Parfum (Fragrance), Hydroxyisohexyl 3‑Cyclohexene Carboxaldehyde, Benzyl Salicylate, Limonene, Linalool, Hexyl Cinnamal

We recommend always checking the ingredient list on the packaging for the most accurate information before use. Due to product renewal and optimisation, ingredients listed here may differ from those on the packaging.

REF International AB
Box 58
11674 Stockholm sweden