This is a direct colour cream from the Hair Colour range by Wella. You use it straight from the tube, no extra products needed.

• Intense cool blue on light or bleached hair
• No ammonia, no developer needed
• Fragrance-free, gentler on hair and scalp
• Colour lasts up to about twenty washes
• Fades evenly, no harsh lines
• Mixable with other Color Fresh Create shades
• Tube of 60 ml, perfect for targeted applicationSi

1. Make sure your hair is washed and towel-dried.
2. Put on gloves before starting; the colour stains skin and clothing.
3. Work the cream evenly through your hair, covering all areas well.
4. Leave on for twenty minutes. For a deeper colour, leave up to thirty minutes.
5. Rinse thoroughly with cold or lukewarm water.

Want a softer Pasteblue instead of an intense tone? Mix Wella CR Color Fresh New Blue - 60ml with Color Fresh Create Tomorrow Clear. The more Clear you add, the lighter the result. Processing time is shorter, around five to ten minutes.

The colour attaches directly to the surface of your hair without changing it from the inside. That’s why this ammonia-free dye works best on light blond or bleached hair, where the pigments show clearly. It barely shows on dark hair. The formula contains ceTearyl alcohol, a gentle oily ingredient that keeps your hair smooth while colouring. Your hair won’t feel dry or rough after rinsing. Wella CR Color Fresh New Blue - 60ml is a semi-perManmanent hair dye that fades evenly, without sudden colour changes. A smart choice if you want to try blue without perManmanent results.

The colour lasts up to about twenty washes. Exactly how long depends on how often you wash your hair and what shampoo you use. Washing daily with strong shampoo and warm water fades the colour faster. Using a mild shampoo and cold water keeps it fresh longer. Want to refresh the colour? Then use the Color Fresh Blue Mask in between to revive the blue.

On untreated dark hair, you’ll hardly see any colour. Wella Color Fresh New Blue lays pigment over your base colour but doesn’t lighten your hair. For a visible blue, you need light hair first, preferably level eight or higher. Want blue on dark hair? Then lighten first with, for example, Blondor Freelights Bleaching Powder before applying the colour.

It’s gentler than most perManmanent dyes. It contains no ammonia and no oxidant is needed, so your hair structure isn’t damaged internally. The formula doesn’t have special repairing effects, so if your hair is already damaged from bleaching, extra care is wise. Use a nourishing hair mask alongside your colour treatment. For the colouring itself: always wear gloves and protect your clothing and skin, as the direct pigments stain quickly.

This product is perfect if you want a bold blue on light blond or bleached hair and want to keep it flexible. The colour is intense, fades evenly over time and you can easily adjust it by mixing with Tomorrow Clear for a Pastelighter shade. Wondering how long Wella Color Fresh Create New Blue will last with your routine? Expect ten to twenty washes, depending on your washing habits.

Looking for more care and less colour intensity? Then a colour mask like Color Fresh Mask is a better pick. It fits seamlessly into your washing routine and gives your hair shine and colour. Wella CR Color Fresh New Blue - 60ml is the top choice if you want a truly striking, deep blue with instant results.

Water/Aqua/Eau, CeTearyl Alcohol, Propylene Glycol, STeareth‑20, Hc Blue No. 16, Phenoxyethanol, Mica, PotasSium Phosphate, Hc Blue No. 12, Titanium Dioxide/Ci77891, Sodium Hydroxide, BaSic Violet 2, Hc Blue No. 15, Citric Acid

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.

Manufacturer's name: Wella GerMany GmbH
Street address: Berliner Allee 65
City: Darmstadt
Postal code: 64295
Country: GerMany
E-mail: wella@wella.com