The Wella Ultimate Color Blonde Shampoo is one of the top choices as a shampoo for coloured hair. Here’s what sets it apart from regular shampoos.

• Sulphate-free: gently cleanses without stripping colour
• Colour stays vibrant for up to ten weeks with regular use
• Metal Purifier: removes minerals that dull your colour
• Hair feels softer and is easier to comb
• Scalp feels noticeably calmer after use
• Contains panthenol: keeps hair moisturised from root to tip
• Suitable for all hair types with colour-treated hair
• Available in 50ml (Travelsize), 250ml and 1000ml

1. Thoroughly wet your hair with lukewarm water.
2. Work a generous amount of shampoo through your wet hair, starting at the roots.
3. Massage well into your entire scalp and hair.
4. Leave on for a minute to let the care ingredients work.
5. Rinse thoroughly with lukewarm water.
6. Repeat if necessary or follow with conditioner or mask.

Have blonde hair and want to tackle yellow tones? Alternate the Wella Ultimate Color Shampoo with Wella Blonde Recharge (purple shampoo). It neutralises warm, yellow hues in your blonde hair, while the Ultimate Color Shampoo protects and cares for your colour daily.

Your colour lasts longer because the formula contains no harsh sulphates that strip colour. The Wella Colour Shampoo contains panthenol, also known as pro-vitamin B5, which locks moisture into your hair. You’ll feel it instantly: your hair is softer and shinier. What really makes this shampoo special is the Metal Purifier technology. It removes invisible minerals from your hair that can make your colour dull and uneven. The result is a brighter, sharper colour with every wash. As a mild sulphate-free shampoo, it is one of the few that thoroughly cleanses while actively protecting your colour. A smart choice if you want to protect your investment in colour treatment.

Yes. The Wella Colour Shampoo is recommended by Wella as a daily basic cleanser for blonde and bleached hair. Users with blonde hair report softer, shinier hair and less breakage after a few weeks. Keep in mind this shampoo doesn’t neutralise yellow tones. For that, you need a purple shampoo supplement. The Wella Ultimate Color Shampoo supports colour retention and care; the purple shampoo tackles brassiness.

You can use the Wella Ultimate Color Shampoo whenever you wash your hair, even daily. The formula is gentle enough for frequent use. Wonder how often to use the Wella Ultimate Color Shampoo with bleached hair? Use it every wash as your base and alternate once a week with a purple shampoo if you experience yellowing. This way, you maintain your colour on both fronts.

No, the Wella Ultimate Color Blonde Shampoo is completely sulphate-free. Instead of harsh sulphates common in many regular shampoos, it uses milder cleansers that clean your hair without washing out colour. This also makes it suitable for sensitive scalps. In a user study, 73% said their scalp felt more comfortable after the first wash. Note: the shampoo has a fairly strong fragrance. If you’re sensitive to perfumes or have asthma, it’s wise to check before use.

The Wella Ultimate Color Blonde Shampoo stands out from other colour shampoos due to its sulphate-free base combined with Metal Purifier technology. The latter isn’t found in many other colour shampoos, like L'Oréal Professionnel Vitamino Color or Redken Color Extend Magnetics. Both are good shampoos, focusing more on shine and protein strengthening without active metalDetox.

The Wella Ultimate Color Blonde Shampoo is the best choice if you have coloured or bleached hair, want to protect your colour and gently cleanse at the same time. If you have an extremely oily scalp or product build-up, a stronger cleansing shampoo might be needed occasionally alongside this mild formula. Want to know if the Wella Ultimate Color Shampoo suits your blonde hair? For most with blonde or coloured hair, this is a solid daily choice that delivers.

Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium EthyleneDiamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product renewal and optimisation, ingredients listed here may differ from those on the packaging.

Manufacturer's name: Wella GerMany GmbH
Street address: Berliner Allee 65
City: Darmstadt
Postal code: 64295
Country: GerMany
E-mail: wella@wella.com