Korean Skincare: the secret behind a healthy and radiant skin

• October 01 2025
• 6 min reading time

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Korean Skincare, often abbreviated as K-beauty, has conquered the beauty world in a short time. While we have relied mainly on Western brands and routines for years, we now increasingly see Korean products appearing on social media, in beauty shops, and in the bathrooms of skincare lovers. But what makes this way of skincare so special? And why are brands like Beauty of Joseon, COSRX and Purito suddenly so popular? You can read about it in this blog!

 

What exactly is Korean Skincare?

Korean Skincare is about more than just applying a cream to your face. It is a complete approach to skincare where prevention and consistency are central. Instead of only acting when skin problems arise, such as blemishes, dryness, or pigmentation spots, K-beauty focuses on daily care and nourishment of the skin.

The idea is simple: if you treat your skin gently every day and provide enough hydration and protection, your skin stays healthy and radiant longer. This is reflected in the products, which are often light and airy. Instead of a heavy cream, multiple thin layers are used that together have a powerful effect.

 

How does Korean Skincare differ from Western skincare?

The biggest difference lies in the way of caring. Western skincare often focuses on combating visible skin problems, while Korean skincare focuses much more on prevention and strengthening. The goal is healthy skin that develops fewer problems.

In addition, innovation and renewal are central to Korean Skincare. While Western brands often rely on the same familiar ingredients, Korean laboratories continuously come up with new textures and surprising formulas. Think of gels that turn into oils, light emulsions, or toners that feel like water but are packed with active ingredients.

The experience also plays a role. Korean skincare routines are often experienced as a moment of relaxation. It is not only functional but also a small self-care ritual you perform daily.

 

What is the power of the innovative ingredients in Korean Skincare?

One of the reasons why Korean Skincare so popular are the special ingredients often used. Many of these ingredients come from nature and have a long history in Korean medicine and culture. They not only provide an immediate visible effect but also contribute to healthy skin in the long term.

Centella Asiatica (Cica), also known as tiger grass, grows in Asia and is known for its soothing and healing power. In skincare, it helps reduce redness, supports skin repair, and is ideal for sensitive skin.

Rice extract is a traditional ingredient used in Asia not only as food but also for skincare. Rice water contains vitamins, minerals, and antioxidants that hydrate and brighten the skin. The result is a fresh, even complexion and a healthy glow.

Ginseng, a root with a long history in Korean medicine, is known for its revitalizing effect. It gives the skin energy, stimulates blood circulation, and helps keep the skin firm and elastic. This makes it a powerful ingredient against signs of skin aging.

Snail Mucin (snail mucin) may sound exciting, but it is extremely popular within K-beauty. It is collected in an animal-friendly way and contains active ingredients such as hyaluronic acid and antioxidants. It hydrates intensively, reduces fine lines, and supports the healing of scars or unevenness.

Green tea has been used for centuries in Asia and is rich in antioxidants. It protects the skin against external influences such as pollution and sunlight, while also having a soothing effect. For people with impure skin, green tea can also help reduce irritation.

 

What are popular Korean Skincare brands?

The popularity of Korean Skincare is reflected in the brands that have built a large fanbase worldwide. Here are a few examples:

• Beauty of Joseon combines traditional ingredients like rice and herbs with modern science. Their sunscreen has become a true bestseller and is recommended everywhere.
• COSRX is known for minimalist but powerful formulas including niacinamide and snail mucin. Their Advanced Snail 96 Mucin Power Essence is a worldwide favorite.
• Purito is loved for its transparency and safe formulas without unnecessary additives. Their Wonder Releaf Centella Serum Unscented is a favorite among people with sensitive skin, thanks to its soothing effect and the fact that the product contains no fragrances.
• Banila Co is world-famous for the ‘Clean It Zero’ cleansing balms. These balms effortlessly remove makeup and dirt without drying out the skin.
• IUNIK offers simple, pure skincare that is surprisingly effective. The Rose Galactomyces Serum is, for example, a favorite for a smooth and radiant complexion.
• Some By Mi is especially known for products aimed at impure skin. The AHA BHA PHA 30 Days Miracle Toner is a perfect example of that.
• Pyunkang Yul, developed by a Korean skin clinic, focuses on soothing and hydrating products. Their Essence Toner is one of the bestsellers.

 

Korean Skincare: a new standard for skincare

Korean Skincare is more than a hype: it’s a different way of caring for your skin. By focusing on prevention, gentle care, and innovative ingredients, K-beauty has permanently changed the beauty world. Whether you choose a complete routine or start carefully with one product, Korean Skincare shows that your skin can truly glow with loving attention and smart formulas.

Do you have a question about one of these products or another question? Feel free to contact us. Send an email to info@haarspullen.nl or call us during office hours. We are happy to help!