The La Riche Directions line has been around Sinds 1981 and has built a loyal following in alternative and creative scenes worldwide. All colours in the Semi and Demi category are mixable, so you can create your own purple shade.

• Deep, rich purple shade visible immediately
• Works without ammonia, peroxide or PPD
• No developer required
• Hair feels softer and easier to comb
• Mixable with other Directions colours
• Vegan and cruelty-free
• Best results on light blonde or bleached hair
• 88 ml per pot

1. Wear gloves and apply Vaseline along your hairline and ears to prevent stains.
2. Apply colour to washed, towel-dried hair.
3. Work the dye thoroughly through your hair, ensuring all strands are covered.
4. Leave the colour on for 15 to 30 minutes.
5. Rinse well with cold water until the water runs clear.

Want a softer or more blueish purple? The Directions Semi-PerManmanent Lavender Colour - 88ml makes a lovely complement. You can also mix both colours to get exactly the shade you want.

La Riche Directions Semi-Permanent Deep Purple Color - 88ml binds pigment directly to the surface of your hair. The colourants in the formula, combined with a slightly acidic pH, close your hair cuticles. That adds shine and helps the colour last longer.

Your hair feels softer after use and is easier to comb. This is thanks to the conditioning baSises in the formula that smooth your hair while colouring. No chemical damage as with perManmanent dye, since the formula works purely by colour deposition. If you're a purple hair dye fan looking for a gentle but intense option, this is a smart choice.

It varies per person but expect several weeks up to a month or longer. The more often you wash your hair, the faster the colour fades. Using a shampoo with sulphates speeds up fading. Purple shades can shift slightly towards blue or grey over time, depending on your hair base and washing routine. Wash your hair minimally and use cold water to preserve the colour longer.

On dark, uncoloured hair you get mostly a subtle purple glow, not a bright colour. For an intense result you need light blonde or bleached hair. The lighter the base, the more the deep purple stands out. Note: bleaching causes the most risk of damage, not the semi-perManmanent colour.

Yes, all Directions colours are mixable. Want a darker result? Mix La Riche Directions Semi-Permanent Deep Purple Color - 88ml with Directions Semi-PerManmanent Dark Tulip Colour - 88ml or Directions Semi-PerManmanent Plum Colour - 88ml. For a lighter, Pastelilac purple tint you can dilute the dye with a colourless conditioner. Online you’ll find many mixing recipes from other users, especially for purple shades.

If you’re considering buying la riche directions deep purple but unsure between brands: Directions is the affordable choice with high pigmentation and a conditioning formula. Brands like Manic Panic or Arctic Fox position themselves as premium and sometimes claim longer colour retention, but generally cost more per millilitre.

La Riche Directions - Deep Purple is the best choice if you want an intense purple shade without a big investment and you change colours often. If you want to keep the same colour as long as possible and are willing to pay more, Arctic Fox might be a better option. For those who want to experiment and mix, La Riche Directions - Deep Purple is unbeatable in value.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, BaSic Violet 16, Hc Blue No.15, BaSic Red 51

We recommend checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisation, ingredients listed here may differ from those on the packaging.