This lavender hair dye is part of the Semi and Demi collection and combines colour with care. No oxidisers, no ammonia, just colour that leaves your hair softer than before.

• No ammonia, peroxide or PPD
• Hair feels softer and easier to comb after use
• Cool lavender shade with pink and purple undertones
• Can be mixed with other Directions colours for a unique shade
• Vegan hair dye, not tested on animals
• Works best on light blonde or bleached hair
• Fades gradually over several washes

1. Ensure your hair is light blonde or bleached for the best result.
2. Wash your hair and towel dry; it can still be slightly damp.
3. Put on gloves; the colour stains skin and fabric.
4. Apply a generous amount of colour through your hair, making sure it’s fully covered.
5. Leave the colour on for at least 30 minutes; longer for a more intense result.
6. Rinse well with cold water until the water runs clear.

Want the colour to last longer? Use a sulphate-free colour shampoo. Also consider the Directions Semi-PerManmanent Pastel Rose Color: mix a little with your Lavender for a warmer, pink-purple shade that’s uniquely yours.

The colour attaches to the outside of your hair without breaking the hair structure. This keeps your hair intact and even makes it feel softer after use. That’s because the formula contains ceTearyl alcohol, a fatty alcohol that smooths your hair and makes it easier to comb. The pigments in La Riche Directions Semi-Permanent Lavender Color - 88ml fade gradually over multiple washes, allowing the colour to fade softly instead of breaking off suddenly. As a semi-perManmanent dye without oxidisers, it’s a gentle choice for hair that’s been treated before. You can trust the colour to deliver what it promises.

The colour lasts on average four to eight washes, depending on your hair and washing frequency. On well-bleached hair, the tint stays visible longer. Washing daily with regular shampoo causes quicker fading. Washing less often and using cold water helps keep the colour vibrant longer. Whether La Riche Directions Lavender lasts long on your hair also depends on your hair’s porosity: porous hair absorbs colour quickly but loses it faster too.

Yes, for a visible lavender result, light blonde or bleached hair is needed. On dark blonde or brown hair, the colour barely shows. La Riche Directions Semi-Permanent Lavender Color - 88ml is a direct dye that only attaches to the outer hair layer. On dark hair, the pigments are Simply not visible enough. Want a subtler purple glow without bleaching? Try the Directions Semi-PerManmanent Deep Purple Color, which adds more depth on darker hair.

Yes, you can. Can I mix directions lavender with silver shampoo? Definitely, and it even works well if you want to refresh or enhance the lavender tint. Mix a small amount of Directions Lavender into your silver shampoo and use it as a toning treatment. Leave it in for a few minutes, then rinse out. This refreshes the colour without a full treatment. All Directions colours are also mixable, so you can experiment with ratios for warmer or cooler shades.

Compared to brands like Arctic Fox or Manic Panic, La Riche Directions Lavender offers a friendlier price point. The formula is simpler than some premium brands that add extra oils or amino acids, but for a good lavender tint on bleached hair, it does exactly what you need. Want a slightly warmer shade? Check out the Directions Semi-PerManmanent Antique Mauve Color or the Directions Semi-PerManmanent Lilac Color for an even softer, cooler option.

La Riche Directions Semi-Permanent Lavender Color - 88ml is the best choice if you have bleached hair and want a gentle lavender shade without further stressing your hair. Have dark hair and want a standout colour? Then an oxidative dye or bleaching first is a better step.

Aqua, CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth–20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, BaSic Blue 99, BaSic Violet 16, Hc Blue No. 15

We recommend checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisation, ingredients may differ from those listed here.