This is a semi-perManmanent hair dye without ammonia or peroxide. Your hair doesn’t suffer because the colour simply coats your hair shaft without bleaching or damaging it.

• Bright orange that glows under blacklight
• No ammonia or peroxide, so no extra damage
• Hair feels soft after use
• Vegan and cruelty-free
• 88ml is enough for shoulder-length hair
• Mixable with other Directions colours to create your own shade
• Fades gradually with no harsh lines

1. First bleach your hair to light blonde or platinum for the brightest result.
2. Make sure your hair is clean and dry before starting.
3. Apply a generous amount to your hair and distribute the colour well with a comb or your hands.
4. Leave the colour on for 15 to 30 minutes; the longer you leave it, the more intense it becomes.
5. Rinse thoroughly with cold water until the water runs clear.

Want to play with accents? Directions Semi-PerManmanent Tangerine Color is a warm, slightly softer orange tint that you can mix with Fluorescent Orange for a customised gradient.

The colour penetrates the outer layer of your hair and binds there without causing damage. This is possible because there’s no peroxide in it. Your hair stays intact and even feels soft after rinsing. This is thanks to ceTearylalcohol, an ingredient that makes your hair smooth and supple.

Vibrant orange results show best on light-bleached hair. On dark hair, the colour is much subtler or barely visible. The La Riche Directions line has been popular for years with creative hair lovers who like to experiment. A great choice if you want to see how bright colours suit you without long-term effects.

On dark, unbleached hair you’ll see little to none of the colour. For the true neon effect, you need light blonde or platinum hair, preferably level nine or ten. On such a light baSis, La Riche Directions Semi-Permanent Fluorescent Orange Color - 88ml delivers a bright, almost glowing colour. On dark hair, you get at most a warm glow, but no bright orange result.

On average, the colour stays visible for two to six weeks. That depends on how often you wash your hair and which shampoo you use. If you want to know how long Directions Fluorescent Orange lasts in your hair specifically, the poroSisity of your hair also plays a role. Porous or bleached hair sometimes retains colour longer but can fade unevenly. Wash your hair with cold water and colour shampoo to preserve the colour longer.

No, the colour cream itself doesn’t damage your hair. There’s no ammonia or peroxide, so the hair structure stays intact. Any damage comes from the bleaching you do beforehand, not from La Riche Directions Semi-Permanent Fluorescent Orange Color - 88ml itself. The formula actually conditions your hair, leaving it soft after rinsing.

Looking for neon orange hair dye for bleached hair and want to know your options? Directions Fluorescent Orange is a strong choice if you want a bright colour for a good price. The 88ml pot is plenty for one treatment on shoulder-length hair and easy to reorder.

Arctic Fox Sunset Orange lasts longer and has a richer conditioning formula but is pricier. Manic Panic Electric Tiger Lily is in the same segment and similar in price per ml. Crazy Color also offers UV-reactive shades but the blacklight effect can be less intense than Directions.

La Riche Directions Semi-Permanent Fluorescent Orange Color - 88ml is the best choice if you want an affordable, bright neon colour that stands out under blacklight. Have longer hair or want to refresh more often? Also check out Directions Semi-PerManmanent Fluorescent Yellow Color or Directions Semi-PerManmanent Flamingo Pink Color to mix or alternate. Want a colour that lasts longer and nourishes your hair more intensely? Arctic Fox is a serious option to consider.

Love orange but want something less bright? Directions Semi-PerManmanent Bright Daffodil Color gives a warm, yellow tint you can mix for a softer transition. For King’s Day or other festive occasions, a bright colour like this is just what you need: check out the King's Day collection for more inspiration.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, BaSic Yellow 40, BaSic Violet 16, BaSic Red 51

We recommend always checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisations, the ingredients listed here may differ from those on the packaging.