This is a semi-perManmanent hair dye free from ammonia and peroxide. Your hair undergoes no damage, as the colour simply coats your hair shaft without bleaching or harming it.

• Vibrant orange colour that glows under blacklight
• No ammonia or peroxide, so no extra damage
• Leaves hair feeling soft
• Vegan and cruelty-free
• 88 ml is enough for shoulder-length hair
• Mixable with other Directions colours for a customised shade
• Fades gradually, no harsh lines

1. Pre-lighten your hair to light blonde or platinum for the brightest effect.
2. Make sure your hair is clean and dry before you start.
3. Saturate your hair thoroughly with the colour and distribute it evenly using a comb or your hands.
4. Leave the colour to develop for 15 to 30 minutes; longer means more intense colour.
5. Rinse thoroughly with cold water until the water runs clear.

Want to play with highlights? Directions Semi-PerManmanent Tangerine Color offers a warm, softer orange tone you can mix with Fluorescent Orange for your own gradient.

The colour penetrates the outer layer of your hair and bonds there without causing damage. This is possible because it contains no peroxide. Your hair stays intact and even feels soft after rinsing, thanks to ceTearylalcohol, an ingredient that smooths and softens your hair.

Bright orange results show best on lightened hair. On dark hair, the colour is more subtle or barely visible. The La Riche Directions line has been popular for years with creative hair lovers who like to experiment. It’s a great choice if you want to try bold colours without lasting effects.

On dark, unbleached hair, you see little to no colour. For the real neon effect, you need light blonde or platinum hair, preferably level nine or ten. On this light base, La Riche Directions Semi-Permanent Fluorescent Orange Color - 88ml delivers a bright, almost glowing shade. On dark hair, you’ll get at most a warm glow, but no vivid orange.

Colour lasts on average two to six weeks. This depends on how often you wash and the shampoo you use. If you want to know how long directions fluorescent orange lasts for your hair specifically, hair porosity also plays a role. Porous or lightened hair sometimes holds colour longer but may fade unevenly. Wash your hair with cold water and colour-safe shampoo to extend colour life.

No, the colour cream itself does not damage your hair. There’s no ammonia or peroxide, so your hair structure stays intact. Any damage comes from bleaching done beforehand, not from La Riche Directions Semi-Permanent Fluorescent Orange Color - 88ml itself. The formula works like a conditioner, leaving your hair soft after rinsing.

Looking for neon orange dye for bleached hair and wondering what to choose? Directions Fluorescent Orange is a strong choice if you want a bright colour at a good price. The 88 ml jar is ample for one treatment of shoulder-length hair and easy to reorder.

Arctic Fox Sunset Orange lasts longer and has a richer conditioning formula but costs more. Manic Panic Electric Tiger Lily is similarly priced per ml and in the same category. Crazy Color also has UV-reactive shades, though the blacklight effect may be less intense than Directions.

La Riche Directions Semi-Permanent Fluorescent Orange Color - 88ml is the best choice if you want an affordable, bright neon colour that glows under blacklight. Have longer hair or want to refresh more often? Also check out Directions Semi-PerManmanent Fluorescent Yellow Color or Directions Semi-PerManmanent Flamingo Pink Color to mix and match. For longer-lasting colour and deeper care, Arctic Fox is a serious option to consider.

Love orange but want something less bright? Directions Semi-PerManmanent Bright Daffodil Color offers a warm yellow tone you can mix for a softer blend. For King's Day or other celebrations, a bold colour like this is just what you need: check out the King's Day collection for more inspiration.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Basic Yellow​​​40, Basic Violet​​​16, Basic Red​​​51

We recommend always checking the ingredient list on the packaging for the most accurate info. Due to product updates and optimisation, the ingredients here may differ from those on the package.