This is a semi-perManmanent colour cream that colours your hair orange without damaging it. In the Semi and Demi range, this is one of the most popular shades if you want to stand out. Here’s what you get:

• Bright, warm orange shade on light or bleached hair
• No ammonia, no peroxide, no PPD
• Hair feels softer after use
• Colours last 4 to 10 washes
• Mixable with other La Riche Directions shades
• Creamy texture that spreads easily
• Vegan and cruelty-free
• One jar is enough for shoulder-length hair

1. Make sure your hair is clean and dry before starting.
2. Protect your skin along the hairline with some Vaseline or a thick cream.
3. Work a generous blob of La Riche Directions Semi-Permanent Tangerine Color - 88ml through your hair, covering each strand well.
4. Leave the dye on for 15 to 30 minutes. The longer you wait, the more intense the result.
5. Rinse thoroughly with cold water until clear.
6. Dry and style your hair as usual.

Want to experiment with another colour afterwards? The Directions Semi-PerManmanent Apricot Colour - 88ml is a natural next step: a softer, more peachy tint you can also mix with Tangerine for a coral shade.

The colour pigments in this cream attach to the outside of the hair shaft. This means the hair doesn’t change from within, which sets it apart from regular perManmanent dyes. On pre-bleached or very light blonde hair, the colour shows up brightest. This is hands down the best bright orange hair dye for blonde hair when you want a truly visible result.

Your hair feels softer and is easier to comb after use. That’s thanks to the conditioned formula with fatty alcohols that smooth the hair cuticles. As an orange dye without ammonia, this is one of the mildest Manments to colour your hair. Still unsure? This is exactly the semi-perManmanent dye you’re looking for.

The colour lasts on average two to six weeks, equal to four to ten washes. How long La Riche Directions Tangerine stays vibrant depends on how you wash your hair: cold water and a sulphate-free shampoo help keep the colour looking fresh longer. Wash daily with hot water and regular shampoo, and the colour fades faster.

Does Directions Tangerine show up on dark blonde hair? That depends on how light your hair is. At level nine or ten (platinum to very light blonde) you’ll see a bright orange shade. On dark blonde hair, you get more of a warm copper glow than a bright orange result. For the most intense effect, pre-bleaching is almost always necessary. On unbleached dark hair, the effect is minimal.

Yes, all Directions shades are mixable. Blend La Riche Directions Semi-Permanent Tangerine Color - 88ml with Directions Semi-PerManmanent Apricot Colour - 88ml for a softer peach shade, or add a bit of Directions Semi-PerManmanent Fluorescent Orange Colour - 88ml for a brighter, almost neon-orange colour. This lets you create exactly the shade you want.

La Riche Directions Semi-Permanent Tangerine Color - 88ml is the best choice if you want to experiment with a bright orange shade without damage and without a big investment. The jar is affordable, the colours mix well, and the result on light hair is immediate.

If you want a colour that lasts longer and fades less quickly, brands like Arctic Fox perform slightly better in longevity, though they are also harder to wash out. If you want something softer than Tangerine, then Directions Semi-PerManmanent Poppy Red Colour - 88ml is a nice option if you’re going towards red. Tangerine itself is the best choice if you want a summery, warm orange shade that simply washes out after a few weeks.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, BaSic Orange 31, BaSic Red 51, BaSic Yellow 40, BaSic Blue 99, BaSic Brown 16, Acid Violet 43, BaSic Red 76, BaSic Yellow 57

We recommend always checking the ingredient list on the packaging for the most accurate information before use. Due to product updates and optimisation, ingredients listed here may differ from those on the packaging.