This is one of the most popular Pastelpink options within the Semi and Demi category, and for good reason. The colour cream is Simple to use and delivers a soft, pink result on light hair.

• Pastelpink tint with a soft, candyfloss look
• No ammonia, no peroxide, no oxidation
• Nourishing cream base that leaves your hair feeling soft
• 100% Vegan and cruelty-free
• Mixable with other La Riche Directions colours
• Fades gradually without harsh lines
• Suitable for light blonde to white blonde hair
• Content: 88 ml

1. Make sure your hair is light blonde to white blonde. Darker hair barely picks up the colour.
2. Wear gloves and protect clothing and towels as the dye can stain.
3. Work the colour cream through dry or slightly damp hair. Distribute evenly from root to tip.
4. Leave the colour in for 15 to 30 minutes. The longer you wait, the more intense the result.
5. Rinse well with cold water until it runs clear.
6. Pat your hair dry with an old towel and style as usual.

Want to try a slightly warmer or brighter pink shade afterwards? The Directions Semi-PerManent Carnation Pink Color - 88ml is a natural next step. It offers a slightly deeper, warmer pink and is just as easy to use.

The colour pigments in La Riche Directions Semi-Permanent Pastel Pink Color - 88ml attach to the outside of your hair without altering the hair structure from within. This keeps your hair in good condition. The cream base contains ceTearyl alcohol, a gentle oily substance that leaves your hair supple and shiny after colouring. Because it contains no peroxide or ammonia, the strain on your hair is minimal. The result is a soft, pink glow that lightens slightly after each wash until it is completely gone. Such a gentle semi-Manent pink dye is great for experimenting without permanent effects.

Pastel Pink only works well on light blonde to white blonde hair. On dark blonde or brown hair, you will hardly notice the result or only see a very subtle glow. If you have darker hair and still want a pink tint, you need to bleach your hair first before applying the colour. The bleaching itself stresses your hair, not the Pastel Pink.

Expect about two to six weeks, depending on how often you wash your hair. Some colour washes out with each wash, so the less you wash, the longer the colour lasts. On average, the result lasts around eight washes. If you wash daily, the colour fades faster. Washing two to three times a week keeps the shade visible longer. To refresh the colour, you can buy la riche directions Pastel pink and simply reapply.

Yes, and that’s one of the fun parts of this brand. You can mix La Riche Directions - Pastel pink with other shades in the Directions line to create your own colour. Want a cooler pink hue? Mix in a little Directions Semi-PerManent Lavender Color - 88ml. Prefer it warmer? Add a bit of Directions Semi-PerManent Pastel Rose Color - 88ml. You can also dilute the colour with a hair mask or conditioner for an even softer Pastelglow. All Directions colours are mixable, letting you experiment freely.

La Riche Directions - Pastel pink is in the more affordable range compared to brands like Arctic Fox or Manic Panic Cotton Candy Pink. The big difference is the formula: La Riche uses a simple conditioner base without extra oils or proteins. This means your hair won’t worsen but also won’t get extra care beyond colour. Brands like Arctic Fox sometimes add plant oils, which can be interesting if your hair is badly damaged after bleaching.

The pink hair dye from La Riche is the best choice if you change colour regularly and want an affordable, reliable option. If your hair is very damaged and you want a pink hair dye with extra care built in, you might consider a brand with a more nourishing base. Want a slightly brighter pink instead of Pastel? Then the Directions Semi-PerManent Rubine Color - 88ml is worth exploring. Check the full range of La Riche for more colour options.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Citric Acid, Propylene Glycol, Methylparaben, Formic Acid, Hc Yellow No. 4, BaSic Violet 16, BaSic Orange 31

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisations, ingredients listed here may differ from those on the packaging.