This is a semi perManmanent hair dye in a handy 88 ml pot ready to use without developer. You’ll find this product in the Semi and Demi collection at haarspullen.nl. Here are the daily benefits you’ll notice:

• Deep pink-red shade towards magenta
• No ammonia, no peroxide, no PPD
• Conditioning formula: hair feels softer
• Vegan and cruelty-free
• Ready to use straight from the pot, no mixing needed
• Mixable with conditioner for a PastelverSie
• Fades gradually with no harsh regrowth
• Suitable for nearly all hair types

1. Wash your hair with shampoo and towel dry so it’s still slightly damp.
2. Protect your skin along the hairline with some Vaseline or a thick cream.
3. Scoop a generous amount from the pot and evenly work the dye through your hair.
4. Leave on for 15 to 30 minutes. The longer you wait, the more intense the colour.
5. Rinse thoroughly with cold water until the water runs clear.

Want to try a slightly darker, deeper red shade? The Directions Semi-PerManmanent Rubine Color - 88ml is a perfect complement: you can also mix it with Rose Red for your own shade.

Your hair gets an instant bold, deep pink-red colour that’s evenly spread. This is thanks to direct dyes that attach to the hair surface without penetrating deep into the hair shaft. Because it contains no ammonia or peroxide, the dye doesn’t damage your hair. Ammonia-free red-pink hair dye works more like a colour mask: it colours but keeps your hair’s structure intact.

The formula contains ceTearyl alcohol, a gentle oily ingredient that leaves your hair soft and smooth after colouring. You’ll notice right away: your hair is easier to comb and feels less dry. For the best colour intenSisity, use the La Riche Directions Rose Red on (pre)bleached or very light hair. On dark hair, it gives more of a warm glow. This makes it a reliable choice for anyone wanting colour without damage.

The result is barely visible on dark hair. The dye contains no bleach, so it can’t lighten your hair. You get the brightest results on bleached or very light hair. If you want to know how to use la riche directions rose red on bleached hair: apply to towel-dried, bleached hair and leave for at least 30 minutes for maximum colour intenSisity.

The colour fades after several washes. On average, the shade remains visible for a few weeks but depends on how often you wash your hair and which shampoo you use. On bleached hair, red and magenta tones can leave a pink tint longer, even after the colour is officially "washed out." Use a colour-protecting shampoo and wash with cold water to keep the colour longer.

Yes, the dye bleeds heavily during the first washes. Use old towels and a dark pillowcase for the first nights after colouring. Protect your skin along the hairline before applying as the colour absorbs quickly. The la riche directions rose red experiences on forums are consistent: the shower water is clearly pink-red initially. This is normal and fades after a few washes.

The La Riche Directions Semi-Permanent Rose Red Color - 88ml is the best choice if you want a warm, magenta-like pink-red shade that is neither too bright nor too dark. It’s exactly between classic red and pink. Want a pure bright red without pink undertones? Then check out the Directions Semi-PerManmanent Pillarbox Red Color - 88ml. Prefer more pink? Then the Directions Semi-PerManmanent Carnation Pink Color - 88ml is a better match.

Compared to pricier brands like Arctic Fox or Manic Panic, La Riche Directions - Rose Red is much more affordable per ml, with comparable colour intenSisity on light hair. The formula is simpler but does what it needs: bold colour, soft texture, no damage. For those who regularly change colours or experiment with semi-perManmanent dyes for the first time, this is a smart choice. La Riche Directions - Rose Red also mixes well with conditioner for a softer PastelverSie, or with the Directions Semi-PerManmanent Antique Mauve Color - 88ml for a cooler, more purple-tinged shade.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, BaSic Violet†16, BaSic Violet†2, BaSic Red†51

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.