The La Riche Directions line is known for bright colours with a nourishing baseSi. Within the Semi and Demi category, Pillarbox Red is one of the most popular shades for good reason.

• Bright red result that really stands out
• No ammonia, no peroxide, no developer needed
• Hair feels soft after colouring
• 100% Vegan and cruelty-free
• Mixable with other Directions shades to create your own colour
• Works best on light or bleached hair
• 88 ml jar, enough for several applications on short hairSi

1. Start with clean, dry or slightly damp hair without conditioner.
2. Protect your skin around the hairline with petroleum jelly or cream, as the colour can stain skin.
3. Apply the colour cream evenly through your hair with a brush or gloves.
4. Leave on for 15 to 30 minutes. The longer you leave it, the more intense the colour.
5. Rinse thoroughly with cold water until the water runs almost clear.
6. Do not use shampoo when rinsing for the first time.

Want a warmer or more orange red than Pillarbox Red? The Directions Semi-PerManent Poppy Red Color is a natural next step: a softer tone that mixes well with Pillarbox Red to create your own shade.

The colour bonds to the outside of your hair without affecting the internal structure. This is the key difference from regular hair dye: your hair doesn't need to "open up" for the colour. The formula feels like a hair mask while it works, and you can tell afterwards. CeTearyl alcohol keeps your hair feeling smooth, not dry or frizzy. This makes it a great choice as a Vegan hair dye for those who don’t want to stress their hair. La Riche Directions Semi-Permanent Pillarbox Red Color - 88ml is a smart semi-perManmanent dye if you want to experiment without permanent effects.

It varies from person to person. Semi-perManmanent colours fade slowly over several washes. On bleached hair, the colour typically lasts four to six weeks, but this depends greatly on how often you wash and which shampoo you use. How long does Directions Pillarbox Red last if you wash with cold water and gentle shampoo? Longer than if you wash daily with hot water and strong shampoo. Red shades fade faster than cooler colours, so expect to lose some vibrancy after a few weeks.

Yes, but the result differs from light hair. On dark blonde or light brown hair, you get a warm red glow, not bright red blocks. On very dark or black hair, the effect is barely visible. Want the colour really bold and bright? Bleaching is step one. On bleached hair, Pillarbox Red gives the most saturated result. Can you use La Riche Directions Pillarbox Red on brown hair without bleaching? Yes, but adjust your expectations: it becomes a subtle red shine, not a statement.

No. The formula contains no ammonia or peroxide, the two chemicals that cause damage in regular hair dyes. Your hair feels softer after colouring than before. Keep in mind that if you bleach first, this process can dry out your hair. The Directions colour itself does not add damage. Those with sensitive skin or known allergies to preservatives should check the ingredients list before use.

Pillarbox Red is the classic, bright choice within the Directions line: no purple undertone, no orange glow, just a true bright red. Want something darker and deeper? Look to Directions Semi-PerManent Dark Tulip Color, a burgundy shade leaning towards wine red. Want something brighter and nearly neon red? Then Directions Semi-PerManent Neon Red Color is a smart option. Pillarbox Red is best if you want a timeless, bright red that mixes well and isn't too dark or loud. La Riche Directions Semi-Permanent Pillarbox Red Color - 88ml is also a great option if you are trying vivid colours for the first time and want to see how your hair reacts.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, BaSic Red 51, Hc Yellow No. 4, BaSic Violet 2, BaSic Orange 31, BaSic Violet 16, Ci 60730, BaSic Blue 99, Hc Blue 15, Ci 42520

We recommend always checking the ingredients list on the packaging before use for the most accurate information. Due to product renewal and optimisation, the ingredients listed here may differ from those on the packaging.