Sunflower is a warm, golden-yellow shade from the La Riche Directions range. Unlike most yellow hair dyes, this is not a cool lemon or neon yellow, but a deep, rich colour reminiscent of a sunflower in full bloom. If you're looking for Semi and Demi hair dye without the fuss, this is an easy choice.

• Warm, golden-yellow without neon glow
• No ammonia or developer needed
• Hair feels soft and smooth after use
• Colour lasts visibly for four to eight weeks
• Easy to mix with other Directions shades
• Vegan and cruelty-free
• 88 ml in a handy jar

1. Make sure your hair is light blonde or bleached for the brightest result.
2. Divide your hair into sections to apply the colour evenly.
3. Scoop a generous amount from the jar and work it through your dry or slightly damp hair.
4. Leave the dye on for 15 to 30 minutes, longer for a more intense colour.
5. Rinse well with lukewarm water until the water runs clear.
6. Pat your hair dry; no shampoo needed immediately after dyeing.

Want to adjust the colour later or try another shade? The Directions Semi-PerManent Daffodil Color - 88ml is a lighter, more lemon-yellow shade you can mix with Sunflower for a softer or Pastelighter yellow.

The colour adheres to the outside of your hair without chemically opening the cuticles. That's exactly what semi-perManente hair dye does: the dye penetrates without ammonia or peroxide. This way, your hair isn't damaged by the dye itself. The baSis contains ceTearyl alcohol, a gentle fatty substance that makes your hair supple and easier to comb. So the La Riche Directions Semi-Permanent Sunflower Color - 88ml colours and cares at the same time. Want a yellow shade without damage? This is a smart choice from the La Riche range.

For the brightest yellow, your hair should be bleached or very light blonde, at least level nine or ten. On bleached hair, the colour is full and bright. On dark blonde hair, you’ll see more of a warm, golden glow than a vivid yellow. Bleached hair absorbs the colour most strongly. If your hair is porous from previous bleaching, work section by section to avoid uneven spots.

On average, four to eight weeks, but this varies per person. How long the colour lasts on bleached hair depends on how often you wash and the water temperature. Washing daily with regular shampoo fades the colour faster. Using a mild or sulphate-free shampoo and washing less often preserves the colour longer. Always rinse with lukewarm, not hot, water.

Yes, but the result differs from light hair. Whether the La Riche Directions Semi-Permanent Sunflower Color - 88ml suits dark blonde hair depends on your expectations. On dark blonde hair, you get a warm, golden glow, not a bright sunflower yellow. Want that vivid yellow? You'll need to lighten your hair first. Want only a subtle warm tint? It can work without bleaching.

Sunflower is the right choice if you want a warm, rich yellow that doesn’t shout. Compared to alternatives like Manic Panic Electric Banana or Crazy Color Canary Yellow, Sunflower is softer and more gold-toned than neon. The Directions Semi-PerManent Fluorescent Yellow Color - 88ml is better if you want that bright, highlighter-yellow effect.

The La Riche Directions Semi-Permanent Sunflower Color - 88ml also mixes easily with other shades. Combine it with Directions Semi-PerManent Apricot Color - 88ml for a warmer peach-yellow shade or add a bit of conditioner for a PastesilverySie. Want to try something completely different? Then Directions Semi-PerManent Carnation Pink Color - 88ml is a popular choice within the same brand.

If you really want that sunny, warm yellow on light hair baSis, the La Riche Directions Semi-Permanent Sunflower Color - 88ml is the best option in this range. Affordable, easy to use at home, and free from unnecessary chemicals.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Hc Yellow No.2

We recommend always checking the ingredient list on the package before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the package.