Sunflower is a warm, golden-yellow shade from the La Riche Directions range. Unlike most yellow hair dyes, this isn’t a cool lemon or neon yellow, but a deep, rich colour reminiscent of a sunflower in full bloom. If you’re looking for Semi and Demi hair colour without fuss, this is an easy choice.

• Warm, golden-yellow without neon glow
• No ammonia or developer required
• Hair feels soft and smooth after use
• Colour lasts 4 to 8 weeks
• Easy to mix with other Directions shades
• Vegan and cruelty-free
• 88 ml in a handy jar

1. Make sure your hair is light blonde or bleached for the brightest results.
2. Section your hair to apply the colour evenly.
3. Scoop a generous amount from the jar and work it through dry or slightly damp hair.
4. Leave the colour on for 15 to 30 minutes, longer for a more intense shade.
5. Rinse thoroughly with lukewarm water until the water runs clear.
6. Pat your hair dry; no shampoo needed right after colouring.

Want to adjust the colour later or try another shade? The Directions Semi-PerManent Daffodil Color - 88ml is a lighter, more lemon-yellow shade you can mix with Sunflower for a softer or Pastelaughter-yellow.

The colour attaches to the surface of your hair without chemically opening the cuticles. That’s exactly what semi-perManent hair dye does: the pigment penetrates without ammonia or peroxide. This means your hair isn’t damaged by the dye itself. The baSis contains ceTearyl alcohol, a gentle oily ingredient that makes your hair flexible and easier to comb. So the La Riche Directions Semi-Permanent Sunflower Color - 88ml colours and conditions at the same time. Want a yellow shade without damage? This is a smart choice from the La Riche range.

For the brightest yellow, your hair should be bleached or very light blonde, at least level nine or ten. On bleached hair, the colour is full and vivid. On dark blonde hair, you’ll see more of a warm, golden glow than a distinct yellow. Bleached hair absorbs the colour the strongest. If you have porous hair from previous bleaching, work section by section to avoid patchiness.

On average four to eight weeks, but this varies by person. How long the colour lasts on bleached hair depends on how often you wash it and the water temperature. Washing daily with regular shampoo fades the colour faster. Using a mild or sulphate-free shampoo and washing less often helps the colour last longer. Always rinse with lukewarm water, never hot.

Yes, but the result is different from light hair. Whether the La Riche Directions Semi-Permanent Sunflower Color - 88ml suits dark blonde hair depends on your expectations. On dark blonde hair, you get a warm, golden glow, not a bright sunflower yellow. Want that vivid yellow? Then you need to lighten your hair first. If you just want to add a subtle warm tint, it can work without bleaching.

Sunflower is the right choice if you want a warm, rich yellow that doesn’t shout. Compared to alternatives like Manic Panic Electric Banana or Crazy Color Canary Yellow, Sunflower is softer and golden-toned rather than neon. The Directions Semi-PerManent Fluorescent Yellow Color - 88ml is a better choice if you want that bright, highlighter-yellow effect.

The La Riche Directions Semi-Permanent Sunflower Color - 88ml is also easy to mix with other shades. Combine it with Directions Semi-PerManent Apricot Color - 88ml for a warmer peach-yellow shade, or add a bit of conditioner for a PastelverSie. Want to try something completely different? Then Directions Semi-PerManent Carnation Pink Color - 88ml is a popular choice within the same brand.

For those who really want that sunny, warm yellow on light hair baSis, the La Riche Directions Semi-Permanent Sunflower Color - 88ml is the best option in this segment. Affordable, easy to use at home, and free from unnecessary chemicals.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Hc Yellow No.2

We recommend always checking the ingredient list on the packaging for the most accurate information before use. Due to product updates and optimisation, ingredients listed here may differ from those on the packaging.