Within the Semi and Demi collection, this is one of the most targeted products for bleached hair. Here’s what you can expect:

• Neutralises yellow tones in bleached hair
• Semi-perManmanent formula without peroxide
• Works best on hair level 10
• Nourishing formula that doesn’t damage hair
• 100 ml per jar
• Not suitable for dark hair

Want to know how to best apply White Toner? Follow these steps:

1. Make sure your hair is bleached and as light as possible, preferably hair level 10.
2. Never mix La Riche Directions Semi-Permanent White Toner Color - 100ml with peroxide.
3. Apply the product on wet hair and spread evenly.
4. Leave the toner in for the time indicated on the packaging.
5. Remove the product afterwards according to the instructions on the packaging.

If you want to add colour after toning, the Directions Semi-PerManmanent Platinum Blonde Color complements well. It adds a cool, light blonde shade that blends beautifully with a neutralised base.

Yellow tones in bleached hair appear because the lightening process doesn’t always fully remove all warm pigments. La Riche Directions Semi-Permanent White Toner Color - 100ml applies a cool tint over the remaining yellow glow, making your hair look cleaner and more even. DisTearoylethyl Hydroxyethylmonium Methosulfate is an ingredient used in conditioning hair creams and gives a soft hair texture after use. As a semi-perManmanent dye for bleached hair, the colour fades gradually with washing, without harsh lines. The La Riche Directions line is known for bright, mixable shades. A great choice if you want to maintain your blonde look between salon visits.

La Riche Directions Semi-Permanent White Toner Color - 100ml is a semi-perManmanent hair colour. This means the colour does not remain permanently but gradually washes out with every wash. The formula contains no peroxide, so your hair isn’t chemically treated or damaged by the product itself.

White Toner works best on bleached, very light hair. The colour reference on the packaging is based on hair level 10, the lightest blonde. If your hair is less light, you will see little to no effect. There is no result on dark hair.

No, White Toner must not be mixed with peroxide. This is explicitly stated on the product information. La Riche Directions Semi-Permanent White Toner Color - 100ml is a colour product that works on its own, without oxidising agents. Adding peroxide can cause unpredictable results or damage your hair.

White hair dye and toners seem similar but don’t do exactly the same. A classic white hair dye gives an opaque white colour, while this toner mainly neutralises yellow undertones in already light hair. That makes La Riche Directions Semi-Permanent White Toner Color - 100ml suitable if your hair is almost ice blonde and you want to remove that last yellow tone.

Looking for more colour instead of neutralising? Then the Directions Semi-PerManmanent Pastel Blue Color is a nice option for a cool Pastel shade on a bleached base. If you want a warmer or vibrant shade, check out the Directions Semi-PerManmanent Lavender Color. White Toner is the best choice if you want a smooth, cool base without adding colour.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Hc Blue No.15, Basic Violet 2

We recommend always checking the ingredient list on the packaging for the most accurate information before use. Due to product updates and optimisation, ingredients listed here may differ from those on the package.

La Riche Europe Limited
Unit 533, 21, Botanic Avanue
Belfast, BT7 1JJ
phone: 44 (0) 1702 297532
email: info@la-riche.com