This set is made for hair that is regularly bleached, dyed, or toned and is extra sensitive to dryness and colour fading. The shampoo and conditioner work together as one routine, specially for damaged hair that wants to maintain colour and shine.

• Colour stays vibrant for up to 10 weeks
• Sulphate-free cleansing, gentle on coloured hair
• Removes metal residues from tap water
• Hair feels softer and smoother
• Conditioner makes hair easier to comb
• Less hair breakage with regular use
• Suitable for bleached, dyed, and toned hair
• Free from animal ingredients

1. Wet your hair and apply a generous amount of Ultimate Color Blonde Shampoo 250 ml to your scalp.
2. Massage the shampoo well from roots to ends and rinse thoroughly.
3. Apply the Ultimate Color Blonde Conditioner 200 ml to the lengths and ends of your hair. Avoid the roots if you have fine hair.
4. Leave the conditioner on for 1 to 2 minutes.
5. Rinse well with lukewarm water.

Want extra protection for your blonde hair after washing? The Ultimate Color Miracle Leave-in Mask is a natural next step. Apply it on towel-dried hair and do not rinse, so your colour stays protected all day.

Blonde hair is more porous than untreated hair. This means colour pigments wash out faster and your hair retains less moisture. The shampoo removes metal residues that accumulate from tap water, which can dull your colour and weaken your hair. Pro-vitamin B5 helps lock in moisture from roots to ends. The conditioner seals the hair cuticle, keeping pigment locked in longer. Together they preserve colour in bleached or porous hair, leaving it looking fresh and well cared for. This way, your blonde hair stays beautiful longer without weekly salon visits. It’s the foundation of a good routine for Wella users with coloured hair.

Yes, if you have yellow or orange undertones in your blonde hair, a purple shampoo is a good addition. The Wella Ultimate Color Blonde Duo Set - 250+200ml protects your colour and keeps hair healthy but doesn’t neutralise yellow tones. For that, the INVIGO Blonde Recharge Cool Blonde Shampoo + Conditioner is the right choice. Use it every few washes alongside your regular routine.

Yes, the shampoo is sulphate-free and mild enough for regular use. Because the formula doesn’t contain harsh detergents, it rinses colour out more slowly. Do you have a sensitive scalp? Then this shampoo is a safe choice, although sensitivity varies per person.

Use the shampoo and conditioner consistently as your regular wash routine. If you have yellow tones, combine the set with the INVIGO Blonde Recharge Cool Blonde Shampoo + Conditioner as needed, and add the Ultimate Color Miracle Leave-in Mask as a leave-in for extra protection. This way you get the most out of the 10-week colour vibrancy that Wella promises when using the full Ultimate Color routine.

The Wella Blonde Shampoo in this set stands out from alternatives like Kérastase Blond Absolu or L'Oréal Professionnel Blondifier by focusing on metal Detox removal and colour retention. Kérastase focuses more on repairing severely damaged hair and is more expensive. L'Oréal Blondifier targets shine and tone. The Wella Blonde Shampoo is the better choice if your hair is fairly healthy but you want to maintain colour between salon visits.

Is your hair severely damaged by bleaching? Then Kérastase Blond Absolu is a more serious option. Want pure tone brightening? Look at the INVIGO Blonde Recharge Cool Blonde set. For daily colour preservation on bleached hair, the Wella Ultimate Color Blonde Duo Set - 250+200ml is the most complete and affordable choice.

Manufacturer's name: Wella GerMany GmbH
Street address: Berliner Allee 65
City: Darmstadt
Postal code: 64295
Country: GerMany
E-mail: wella@wella.com