The Directions Silver is a semi-perManmanent hair dye from the well-known British brand La Riche, loved for years by everyone who enjoys playing with colour. You’ll find this product in our Semi and Demi collection, alongside other colours without oxidisers.

• No peroxide needed: gentler on your hair
• Delivers a cool, silver-grey fashion colour
• Soft-feeling formula conditions as you use it
• Lasts three to six weeks, depending on washing frequency
• 88 ml jar, resealable for multiple uses
• Mix with conditioner for a softer, Pastetinted shade
• Works best on very light blonde to nearly white hair

If you’re wondering how to use directions Silver on bleached hair, the answer is thankfully Siimple. The steps below work best when your hair is as light as possible, preferably nearly white bleached.

1. Make sure your hair is clean and dry or slightly damp before application.
2. Scoop a generous amount from the jar and spread evenly through your hair.
3. Massage the dye in well, ensuring every strand is covered.
4. Leave the colour on for fifteen to thirty minutes; longer gives a deeper shade.
5. Rinse thoroughly with cold water until the water runs clear.

Want to experiment with another colour alongside or over it? The Directions Semi-PerManent Lavender Color is a great addition: mixed with Silver it creates a cool lavender-silver tint that works beautifully together.

The pigments in La Riche Directions Semi-Permanent Silver Color - 88ml bond to the outside of your hair, without changing it from the inside. That’s why it’s gentler than regular perManmanent dye. Your hair feels soft and smooth after use. This is partly due to ceTearyl alcohol, a soothing ingredient that makes the formula creamy and keeps your hair easy to comb. If you want semi-perManmanent hair dye that doesn’t dry your hair out, this is a smart choice. Whether you’re trying silver hair dye for the first time or just want hassle-free hair dye, this jar fits well. Check out the Semi and Demi range for more colours to compare.

No, silver is hardly visible on dark blonde or brown hair. The colour will appear more like a vague grey haze or patchy rather than the bright silver you might expect. For truly visible results, you need hair that is very light, almost white bleached.

If your hair is slightly yellowish or warmer toned, the colour may turn slightly bluish or greenish instead of pure silver. So first, ensure your base is as light and even as possible before using this product.

On average, the colour lasts three to six weeks. Exactly how long depends on how porous your hair is and how often you wash it. Porous, previously bleached hair soaks up the colour well but fades faster too.

If you wonder whether directions Silver lasts long: daily washing fades it faster than washing two to three times a week. Rinse your hair with cold water and use a colour-protecting shampoo to keep the shade longer.

Yes, and it works very well. Mixing a small amount of Silver into your conditioner lightens to a pale, Pastetinted silver shade. This is also a handy Mannner to keep your colour fresh between dye sessions without doing a full application each time. Use a white or light-coloured conditioner to avoid affecting your final colour.

La Riche Directions Semi-Permanent Silver Color - 88ml is a great choice if you want a bold fashion colour and your hair is already light bleached. The price per application is low, you can use the jar multiple times, and you have the freedom to mix and experiment. If you just want to neutralise subtle yellow tones without going fully grey, a silver shampoo or light toner is better for you. If you want a stronger or different colour alongside silver, the Directions Semi-PerMannent Pastel Blue Color or Directions Semi-PerMannent Antique Mauve Color are great alternatives in the same range. La Riche offers plenty of options to play with.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Acid Violet 43, BaSic Blue 99

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product renewal and optimisation, the ingredients listed here may differ from those on the packaging.