The La Riche Directions Semi-Permanent Pastel Blue Color - 88ml is a direct colour cream you can use without extra products. You’ll find it in the wide range of Semi and Demi hair dyes, a category it fits perfectly in.

• Soft, cool ice blue Pasteltint
• No ammonia, no oxidant needed
• Colours and softens your hair at the same time
• Mixable with conditioner for a lighter shade
• Can be combined with other Directions colours
• Convenient 88 ml jar, easy to dose
• Visible for 4 to 8 washes
• Works best on lightly bleached or nearly white hair

1. Make sure your hair is pre-lightened to nearly white or very light blonde. On darker hair the colour will hardly show.
2. Wash your hair and towel dry. Your hair can still be slightly damp.
3. Put on gloves and scoop a generous amount from the jar.
4. Distribute the colour evenly through your hair. For a softer Pasteltint, mix the dye first with a bit of white conditioner.
5. Leave to develop for 15 to 30 minutes, depending on how intense you want it.
6. Rinse well with cold water until the water runs clear.

Want to play with another shade afterwards? The Directions Semi-PerManent Lavender Color - 88ml is a great addition. You can use it on its own or mix a little with the Pastel Blue for a bluish purple glow.

The colour adheres directly to your hair without a chemical reaction. That’s exactly how La Riche Directions works: the blue pigments penetrate the outer layer of your hair and deliver instant colour. Your hair feels softer after use and is easier to comb. That’s thanks to the nourishing ingredients in the formula, like ceTearylalcohol, which smooth your hair while you colour. The La Riche Directions Semi-Permanent Pastel Blue Color - 88ml is more than just colour: it’s a colour treatment that also makes your hair look better.

Yes, it’s really necessary. Pastelblue is a light, cool shade only visible on very light hair.

On dark blonde or brown hair the colour will hardly show or may give a faint greenish-grey tint. Bleach your hair first to nearly white or very light blonde for the best result. The more even the base, the prettier the colour will be.

On average the colour shows for 4 to 8 washes. That might sound short, but exactly how long depends on how often you wash and which shampoo you use.

Wash every day with a strong shampoo? Then the colour fades faster. Use cold water and a mild shampoo and the shade lasts longer. Many people sharing experiences with la riche directions Pastel blue say they refresh the colour every few weeks to keep it fresh.

It can, especially on porous hair. Blue pigments love to attach to damaged or heavily bleached hair.

When fading, a light blue or sometimes slightly greenish haze can remain, especially on the ends. This is a known effect with blue semi-perManent hair dyes. Wash your hair a few extra times or use a clarifying shampoo if you want the colour to fade faster.

How long does la riche directions Pastel blue last compared to other brands? It varies by person, but brands like Arctic Fox and Manic Panic sometimes claim longer durability. In practice, experiences vary widely. What sets Directions apart is the wide availability in the Netherlands and the ability to mix colours within the same line. You can combine the La Riche Directions Semi-Permanent Pastel Blue Color - 88ml with Directions Semi-PerManent Denim Blue Color - 88ml for a deeper shade, or dilute with conditioner for something softer.

Choose Directions Pastel Blue if you want to experiment with colour without a big commitment and prefer to stay within one brand for all shades. If you want explicit Vegan- or "free from" claims, look at Arctic Fox or Manic Panic. Want a slightly brighter blue? Then Directions Semi-PerManent Atlantic Blue Color - 88ml is a sensible next step.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Hc Blue No.15, BaSic Violet 2

We recommend you always check the ingredient list on the packaging for the most accurate information before use. Due to product renewal and optimisation, the ingredients listed here may differ from those on the packaging.