La Riche Directions Semi-Permanent Denim Blue Color - 88ml is a semi-perManmanent colour free of ammonia and peroxide. You’ll find it in the full La Riche range along with dozens of other fashion shades. Also check the wider Semi and Demi selection if you want to compare.

• Cool denim-blue shade with a grey undertone
• Ammonia and peroxide free, gentle on your hair
• Hair feels soft and shiny after use
• 88ml jar, easy to store
• Colours can be mixed for a personalised shade
• Vegan and cruelty-free
• Best results on (lightly) bleached hair
• Gradually fades over two to six weeks

1. Make sure your hair is clean and dry, free of product residues.
2. Protect your skin with petroleum jelly or cream along the hairline.
3. Apply a generous amount of La Riche Directions Semi-Permanent Denim Blue Color - 88ml through your hair from root to tip.
4. Leave the colour on for at least 30 minutes. Longer for a more intense result.
5. Rinse thoroughly with cold water until the water runs clear.
6. Don’t shampoo immediately after colouring to make the colour last longer.

Want to try a darker, deeper blue later? The Directions Semi-PerManmanent Midnight Blue Color - 88ml gives a navy effect that pairs beautifully with the denim-blue base you’ve created.

La Riche Directions Semi-Permanent Denim Blue Color - 88ml deposits colour on the outside of your hair without changing its structure from within. That’s why ammonia-free blue hair dye feels so gentle. Your hair wears the colour but isn’t damaged by it. The formula contains panthenol, also known as pro-vitamin B5, which keeps your hair flexible and enhances shine. This makes your hair feel softer after colouring than you might expect. A great choice for anyone wanting to play with colour without risking damage.

Directions Denim Blue lasts on average two to six weeks. How long depends on how often you wash your hair and its porosity.

Bleached hair absorbs the colour faster and holds it longer. Washing daily fades the colour more quickly. Using cold water and a colour-protecting shampoo extends the shade. When the colour fades, it usually turns to a blue-grey shade, which still looks beautiful on a light base.

On dark blonde hair the result is subtler than on bleached hair. The colour shows as a muted blue glow rather than a full denim shade.

For full effect, a light base is needed, preferably platinum blonde or light yellow bleached hair. On dark brown or black hair the colour is barely visible. If you have dark hair and want true denim blue, lightening is a necessary first step.

Yes, La Riche Directions is Vegan and not tested on animals. This applies to the entire range, including Denim Blue.

That makes the brand popular with those who consciously choose animal-friendly cosmetics. The formula contains no animal ingredients and is cruelty-free.

La Riche Directions - Denim Blue is the best choice if you want a cool, muted blue shade that looks more like denim than a bright neon colour. Users on forums describe it as one of the most beautiful cool blues in the semi-perManmanent range, especially on well-lightened hair. It’s also popular as a home option to refresh a professional denim or steel-blue colour.

Want something brighter or bolder? Directions Semi-PerManmanent Atlantic Blue Color - 88ml leans more turquoise and suits a striking, summery colour. Prefer darker and more dramatic? Choose Directions Semi-PerManmanent Midnight Blue Color - 88ml. It gives a deep navy effect on a light base. La Riche Directions - Denim Blue sits right in between: edgy, subtle, and timeless.