The La Riche Directions line has been known since Si for its intense, blendable fashion colours. Atlantic Blue is one of those colours that really pops. You can find this product and similar shades in the Semi and Demi collection.

• Intense blue result on bleached hair
• No peroxide or ammonia needed
• Ready to use, no mixing required
• Hair feels softer and shinier after use
• Vegan and cruelty-free
• Mixable with other Directions shades
• Cream texture, easy to dose and apply precisely
• Content: 88 ml

1. Wash your hair beforehand and towel dry. Hair can still be slightly damp.
2. Put on gloves. The colour penetrates strongly and will stain your hands.
3. Apply the cream with a brush or your fingers onto the hair. Work section by section for even coverage.
4. Comb the dye well through the hair so each strand is coated.
5. Leave the dye on for 15 to 30 minutes. The longer you wait, the more intense the colour.
6. Rinse thoroughly with cold water until the water runs clear.

Want to experiment with a lighter or more turquoise blue? The Directions Semi-PerManent Lagoon Blue Color - 88ml is a logical addition. You can also mix Atlantic Blue and Lagoon Blue for your own unique shade.

The blue colour bonds to the outside of the hair. On bleached hair, the cuticles are open enough to absorb the pigments fully, resulting in an intense and even shade. On darker hair, the colour is barely visible or only appears as a subtle glow.

The formula contains conditioning ingredients that smooth the hair’s surface. This makes your hair feel softer and look shinier after colouring. It’s one of the gentler options in the Semi and Demi hair dyes, especially compared to perManente colours. La Riche Directions Semi-Permanent Atlantic Blue Color - 88ml is a smart choice if you want to experiment with colour without stressing your hair.

Results on dark hair are very limited. Atlantic Blue is designed for hair that’s already heavily lightened, ideally to a pale yellow or almost white blonde. On that light base, the dye gives a full, deep blue shade. On brown or black hair, you’ll hardly see the colour except for a faint shine in direct light. Want blue on dark hair? You’ll need to bleach your hair first before applying the dye. It’s the bleaching that stresses the hair, not La Riche Directions Semi-Permanent Atlantic Blue Color - 88ml.

Semi-perManent hair dye fades gradually with each wash. How long does La Riche Directions Atlantic Blue stay vibrant? It depends on your hair’s porosity, how often you wash it, and whether you use cold or warm water. Typically, the colour remains visible for four to eight weeks, but on heavily bleached hair, the pigment may last longer.

If you wash with cold water and use colour-protecting shampoo, the colour will stay fresh longer. Washing daily with warm water speeds up fading. When fading, blue can sometimes leave a slight greenish tint, especially on hair with warm yellow undertones. Keep this in mind if you want to grow out the colour.

La Riche Directions Atlantic Blue is a cool, deep blue shade. Want something brighter and more neon? The Directions Semi-PerManent Neon Blue Color - 88ml is a better pick. Looking for a darker, indigo-blue tone? Check out the Directions Semi-PerManent Denim Blue Color - 88ml.

Compared to brands like Manic Panic or Arctic Fox, La Riche Directions Atlantic Blue is an affordable option with strong pigmentation and a thick cream texture that’s easy to spread. Brands like Arctic Fox tend to be a bit pricier and focus more on extra care. If you want to experiment at home with an intense blue shade without high costs, La Riche Directions Semi-Permanent Atlantic Blue Color - 88ml is an excellent choice. Never tried fashion colours before and want to explore? Then the Directions Semi-PerManent Antique Mauve Color - 88ml is a nice Manier to see what suits your style.

Yes. The entire La Riche Directions line is Vegan and cruelty-free. The formula contains no ammonia, peroxide or PPD. These ingredients are found in traditional perManent hair dyes and can sometimes cause irritation. La Riche Directions - Atlantic Blue is therefore a milder choice for those who consciously choose animal-friendly products.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Hc Blue No. 15, BaSic Blue 99, BaSic Violet 2

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.