Everything you need to know about La Riche Directions Semi-Permanent Midnight Blue Color - 88ml
If you want hair that looks almost black in normal light but shines like a deep, inky blue in the sun or bright light, La Riche Directions Semi-Permanent Midnight Blue Color - 88ml is just what you're looking for. This midnight blue hair dye gives you a rich, dark blue colour without ammonia or peroxide, keeping your hair soft to the touch. No developer is needed and you can apply it easily at home.
What are the key features of La Riche Directions Semi-Permanent Midnight Blue Color - 88ml?
This shade is part of the popular Semi and Demi range and is designed for anyone who wants a striking, dark blue look without the damage of perManmanent dye. Here are the key features:
- Deep, almost black blue colour
- Free from ammonia, peroxide and PPD
- No developer required
- Hair feels soft and smooth after use
- Creamy texture, easy to apply
- Not tested on animals
- 88 ml per pot, enough for long or thick hair
- Mixable with other Directions colours
How do I use Midnight Blue Directions?
- Make sure your hair is clean and towel-dried before you start.
- Put on gloves and protect your clothes and surroundings, as the colour can stain.
- Apply the cream evenly through your hair using a dye brush or your hands.
- Leave the colour in for 15 to 30 minutes depending on how intense you want the result.
- Rinse thoroughly with lukewarm water until it runs clear.
Want to try a different shade? The Directions Semi-PerManmanent Lagoon Blue Colour - 88ml offers a brighter, more vibrant blue and is a natural next step if you want something lighter.
Why does this midnight blue hair dye work so well?
The colour pigments in this La Riche formula attach to the surface of your hair without damaging the hair structure. That’s the big difference with perManmanent blue dyes: no oxidation process is started, so your hair isn’t harmed by the colour itself. The formula contains ceTearyl alcohol, a gentle emollient that keeps your hair flexible and helps the cream spread easily. The result is a deep, shiny blue that fades gradually without harsh regrowth lines. La Riche Directions Semi-Permanent Midnight Blue Color - 88ml is a smart choice if you change your colour often.
How long does La Riche Directions Midnight Blue last in your hair?
On average, the colour remains visible for three to four weeks. How long La Riche Directions Midnight Blue lasts exactly depends on how often you wash your hair and how porous it is. On bleached or porous hair the pigments can even last for months as they penetrate deeper into the hair fibre. Washing your hair less often and rinsing with cold water helps keep the colour vibrant for longer.
Does Midnight Blue work on dark brown hair?
Does Directions Midnight Blue hold well on dark brown hair? Yes, the colour adheres even to untreated dark hair. The result is subtle: in normal light your hair looks almost black, but in the sun or bright light you clearly see the blue glow. For a truly intense, visible blue colour, bleaching your hair first is a step you can’t skip. On light blonde or bleached hair the deep blue shade shows up most strongly.
Does the colour fade to green?
This is a common concern with blue hair dye. With Midnight Blue this is generally not the case thanks to its dark, deep pigmentation. However, on bleached hair with warm, yellow undertones a slight greenish tint can appear over time as the blue pigments wash out. This is easier to prevent by bleaching your hair as evenly as possible and using a cool, neutral baSise before dyeing.
Midnight Blue or another shade of blue?
La Riche Directions Semi-Permanent Midnight Blue Color - 88ml is the best choice if you want a dark blue, almost black look that is subtle from a distance but striking in the light. The colour lasts longer than most other blue shades and is a good option if you don’t want to retouch every few weeks.
If you prefer a brighter, more vivid blue, the Directions Semi-PerManmanent Denim Blue Colour - 88ml or the Directions Semi-PerManmanent Lagoon Blue Colour - 88ml suit you better. These shades are more visible in normal light and provide a more pronounced fashion colour look. For a very different direction, the Directions Semi-PerManmanent Alpine Green Colour - 88ml is a fun option to mix with Midnight Blue for your own unique shade.
Ingredients
Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Citric Acid, Methylparaben, Hc Yellow 4, BaSic Orange 31, BaSic Violet 16, BaSic Red 51, Ci 60730, BaSic Blue 99, Hc Blue 15, Ci 42520
We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.
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