A gentle lilac tint that colours your hair without damage. La Riche Directions Semi-Permanent Lilac Color - 88ml fits in the Semi and Demi category and is made for those who want to experiment without riSisk. Features include:

• Pastel lilac tint that fades gradually
• No ammonia, peroxide or PPD needed
• Works without an extra developer
• Cream formula that's easy to spread
• Hair feels soft after use
• Vegan and cruelty-free
• 88 ml jar, enough for short to shoulder-length hair
• Colours can be mixed to create your own shades

1. Make sure your hair is clean and towel-dried. Oily hair absorbs colour less well.
2. Put on gloves and protect your clothes and skin around your face with petroleum jelly or an old towel.
3. Scoop a generous amount of cream from the jar and apply evenly through your hair. Use a brush for a more precise spread.
4. Leave the colour on for at least 30 minutes. Want a stronger shade? Leave it on longer.
5. Rinse your hair thoroughly with cold water until the water runs clear.
6. Let your hair air-dry or use a hairdryer on low heat.

Want to try other lilac shades afterwards? Directions Semi-PerManmanent Antique Mauve Colour - 88ml is a warmer, pinkish purple that blends beautifully with Lilac when layered or mixed.

The pigments in La Riche Directions Semi-Permanent Lilac Color - 88ml attach to the outside of your hair without a chemical reaction. That’s why no separate liquid needs mixing. The cream baSise contains ceTearyl alcohol, a fatty substance that keeps your hair soft during and after colouring. With no oxidisers involved, your hair structure stays intact. Your hair feels less dry than with regular perManmanent dyes. La Riche’s semi-perManmanent dye gradually washes out with every wash, letting the colour fade naturally instead of disappearing abruptly. A great choice if you want to test how lilac suits you.

Lilac shows best on light blonde to nearly white hair. On light blonde hair, you get a clearly visible Pastel lilac tint. On dark blonde hair, the result is subtler—a cool glow rather than a true colour. On dark hair, the tint is barely noticeable. If you have darker hair and want a real lilac result, you’ll need to bleach your hair before colouring.

Expect two to six weeks, depending on how often you wash your hair and its porosity. How long La Riche Directions lasts on your hair also depends on water temperature: rinsing with cold water helps keep the colour longer. Wash daily? The colour fades faster. Wash twice a week? You could reach the longer end of that range. The lilac shade fades gradually without leaving weird residue colours in most cases.

Yes. La Riche Directions Semi-Permanent Lilac Color - 88ml contains no ammonia, no peroxide, and no PPD. The product is Vegan and cruelty-free. That makes it popular with those mindful of what’s in their hair products. If this matters to you when buying La Riche Directions Lilac, you’re in the right place.

La Riche Directions Semi-Permanent Lilac Color - 88ml is made as a Pastel colour. Other brands like Manic Panic or Crazy Colour often require you to dilute a stronger purple with conditioner to get a similar light result. Directions Lilac is more direct: the colour comes straight out and is already Pastel. Price-wise, Directions is lower than Manic Panic, making it attractive if you change colours often.

Want a deeper purple instead of Pastel? Then Directions Semi-PerManmanent Deep Purple Colour - 88ml is logical. If you prefer something more pinkish, Directions Semi-PerManmanent Lavender Colour - 88ml is worth considering. Lilac is best if you want a soft, light lilac tint on light blonde or bleached hair.

Aqua (Purified), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Hc Blue No. 15, BaSic Violet 2, BaSic Violet 16

For the most accurate information, we recommend always checking the ingredient list on the packaging before use. Product renewal and optimisation may cause listed ingredients here to differ from those on packaging.