The La Riche Directions Lagoon Blue is an affordable colour cream with high pigmentation. You'll find it in the Semi and Demi hair dye category, which is exactly what it is: colour without damage.

• Intense blue result on bleached hair
• No ammonia, peroxide, or developer
• Hair feels soft and smooth after use
• Vegan and not tested on animals
• Mixable with other Directions shades
• Suitable for most hair types
• 88 ml jar, perfect for short to medium-length hair

1. Make sure your hair is clean, dry, or slightly damp before you start.
2. Wear gloves and protect your clothes and skin around your face with petroleum jelly or an old towel.
3. Apply a generous amount of colour cream through your hair, massage well, and ensure every strand is covered.
4. Leave the colour on for at least 30 to 40 minutes. The longer, the more intense the result.
5. Rinse thoroughly with cold water until the water runs clear.
6. Do not use shampoo immediately after colouring. Wait at least 24 hours.

Want to experiment with tones afterwards? The Directions Semi-PerManent Pastel Blue Color is a great addition. Mix a small amount through conditioner for a softer, Pastelblauwe glow, or use it pure for a lighter blue shade.

The colour bonds to the outside of your hair without breaking the hair structure. That’s the big difference from perManente dye. Since it contains no ammonia or peroxide, this is one of the gentlest options when colouring. The semi-perManente hair dye without ammonia penetrates the outer layer and delivers instant colour.

The product contains ceTearyl alcohol, a gentle ingredient that keeps your hair flexible and easy to comb. The colour lasts on average 6 to 8 washes. The more porous your hair, the longer the colour stays. That makes the La Riche Directions Semi-Permanent Lagoon Blue Color - 88ml a smart choice if you change colours regularly without damaging your hair.

On average, the colour remains visible for 6 to 8 washes. After that, it gradually fades. Using a sulphate-free shampoo and washing your hair less often keeps the colour looking fresh longer. Blue is one of the more stubborn shades: if you wonder how long directions lagoon blue lasts, expect several weeks with normal use.

On dark, untreated hair you’ll see little to no colour. The blue shade needs a light base to show well. For best results, bleach your hair to a pale yellow or almost white first. Wondering if directions lagoon blue works on dark hair? The honest answer is: only if your hair is bleached first.

Yes, it can. Blue pigments are naturally stubborn, especially on porous or heavily bleached hair. Blue hair dye lingers even if you want to remove it. After multiple washes, the colour may fade to a grey-blue or light green tint. If you want a different colour after this, a colour remover might be necessary. Keep this in mind if you’re unsure.

The La Riche Directions Semi-Permanent Lagoon Blue Color - 88ml is a bright, ocean blue with rich pigment. Want something darker and deeper? Check out the Directions Semi-PerManent Denim Blue Color. Looking for a fresher, brighter blue without Lagoon Blue’s intensity? Then the Directions Semi-PerManent Atlantic Blue Color is a good alternative.

La Riche Directions - Lagoon Blue is the best choice if you want an affordable, highly pigmented colour that you can apply at home yourself. Looking for a colour with extra repairing effects for severely damaged hair? Consider a premium brand with specific hair-repair technology. For anyone who switches colours often and loves to experiment, La Riche Directions - Lagoon Blue is an excellent starting point.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Hc Blue No. 15, BaSic Violet 2

We recommend always checking the ingredients list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the package.