The La Riche Directions Semi-Permanent Neon Red Color - 88ml is part of the popular La Riche Directions line, the go-to since Si for anyone wanting bold and creative colour. You’ll find it in the full range of Semi and Demi colours. These are the key features:

• Neon red-orange shade that really pops
• Free from ammonia and peroxide, gentler on your hair
• Conditioning cream: hair feels soft
• Washable, no Manent change
• 100% Vegan and cruelty-free
• Easy to use at home
• Mixable with other Directions shades

1. Make sure your hair is bleached or very light blonde. On darker hair the colour is less bright.
2. Put on gloves and protect your clothes and skin around the hairline with a thick cream.
3. Work a generous amount of colour through your dry or slightly damp hair, making sure it’s fully covered.
4. Leave the colour on for at least fifteen to thirty minutes. The longer you wait, the more intense the result.
5. Rinse thoroughly with cold water until the water runs clear.

If you know how to use La Riche Directions Neon Red on bleached hair, you’ll also want to keep the colour looking good for as long as possible. Always rinse with cold water and use as little shampoo as possible on coloured sections. Want to try a warmer red shade? The Directions Semi-PerManent Rose Red Color - 88ml is a great addition if you want to switch or mix for your own shade.

The colour pigments in La Riche Directions Semi-Permanent Neon Red Color - 88ml attach to the outside of your hair. That means the colour doesn’t change your hair internally but lays a layer over it. On bleached or very light blonde hair, these pigments are most visible, making the neon shade really pop.

Your hair feels softer after use. That’s thanks to ceTearyl alcohol, an ingredient that makes your hair smooth and supple. The cream base also helps the colour spread evenly. Buying La Riche Directions Neon Red is a smart choice if you want to colour your hair without weighing it down. No ammonia, no peroxide, just colour.

On bleached or very light blonde hair, the colour is most intense: a screaming neon red with an orange glow. On medium blonde hair, the colour still shows well but is a bit less neon. On dark hair, you’ll see more of a red glow than a true neon. For the brightest result, bleaching is definitely necessary.

Expect around four to eight washes, depending on how porous your hair is and how often you wash. Washing with cold water and using little shampoo helps keep the colour longer. Red shades generally fade a bit faster than blue or green shades, but the fading is gradual and still looks nice.

The La Riche Directions Semi-Permanent Neon Red Color - 88ml itself doesn’t damage your hair. The formula contains no ammonia or peroxide and is based on a conditioning cream. That makes it much gentler than regular perManent hair dye. Pre-bleaching your hair can cause damage if done improperly. If you want a true neon result, bleaching is almost always needed. Make sure your hair is in good condition before you start.

The La Riche Directions Semi-Permanent Neon Red Color - 88ml is the best choice if you want a bright, striking neon red with an orange undertone. It compares well to brands like Manic Panic and Crazy Color: similar quality, easy to mix, and widely available.

Prefer a deeper, cooler red without the orange glow? Then the Directions Semi-PerManent Pillarbox Red Color - 88ml is a better choice. Looking for something between neon and pink? Check out the Directions Semi-PerManent Rose Red Color - 88ml. You can also mix shades for your own colour. All Directions colours are mixable, so experimenting is encouraged. Looking for La Riche Directions Neon Red as a red dye hair option for home use? You’re in the right place.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethyl­Monium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, BaSic Yellow 40, BaSic Violet 16, BaSic Red 51, BaSic Orange 31

We recommend always checking the ingredient list on the packaging before use for the most accurate information. Due to product updates and optimisation, the ingredients listed here may differ from those on the packaging.