This is a cream colour from the La Riche range that you can use at home as easily as in the salon. You'll find it in the Semi and Demi category, along with other colours without oxidant.

• Bright red shade that stands out and shines
• No ammonia or developer needed
• Hair feels softer after use
• Vegan hair dye, not tested on animals
• Blendable with other Directions colours
• 88 ml packaging, enough for shoulder-length hair
• Fades gradually, no harsh line

1. Make sure your hair is clean and dry before you start.
2. Protect your skin with Vaseline or an old Cream along your hairline.
3. Work the cream evenly through your hair with a brush or gloves.
4. Leave the colour on for 15 to 30 minutes.
5. Rinse thoroughly with cold water until the water runs clear.
6. Let your hair air dry or use a low heat hairdryer.

Want a deeper or warmer red shade? The Directions Semi-PerManent Rose Red Color - 88ml is a lovely addition that you can also mix with Poppy Red for a personalised colour.

The colour binds to the outer layer of your hair without affecting the structure. This makes it a semi-perManmanent hair colour that looks great yet fades out. The cream base contains ceTearyl alcohol, a soothing ingredient that makes your hair smoother and easier to comb after colouring. Citric acid helps close the hair cuticles lightly, making the colour shine brighter. So Poppy Red gives your hair colour and care at the same time. For those who want to change shades without damage, this is a smart choice.

The colour stays visible for around three to four weeks, or about four to eight washes. Exactly how long depends on how often you wash your hair and how porous it is.

Wash your hair less often and use cold water when rinsing to prevent the colour from fading fast. A colour shampoo for red hair also helps keep the intenSisity longer.

On dark brown hair, Poppy Red gives a warm red glow but not bright red. Semi-perManmanent colours cannot lighten your hair, so your natural colour still shows through.

For the brightest result, use Poppy Red on bleached or naturally light blonde hair. On dark blonde or light brown hair, you get a visible red shine. Wondering if Directions Poppy Red on dark brown hair gives the effect you want? Remember, the lighter your baSise, the more the colour stands out.

Yes. La Riche Directions Poppy Red is Vegan and not tested on animals. This applies to the entire Directions range.

The formula contains no animal-derived ingredients and is not tested on animals. For conscious buyers, this is one of the few affordable options in the semi-perManmanent hair colour category that guarantees this fully.

Poppy Red is a bright, classic red shade. Want something more vivid and neon? Check out the Directions Semi-PerManent Neon Red Color - 88ml. For a deeper, darker red colour, the Directions Semi-PerManent Pillarbox Red Color - 88ml is better.

Compared with brands like Arctic Fox or Manic Panic, Directions is in a more attractive price range. Some users notice Arctic Fox lasts a bit longer, but if you like to change colour often or blend, that matters less. La Riche Directions Semi-Permanent Poppy Red Color - 88ml is the better choice: affordable, brightly pigmented, and easy to combine with other shades from the same brand. If you want one colour for a long time without retouching, consider a semi-perManmanent colour with longer durability.

Aqua (Pure), CeTearyl Alcohol, DisTearoylethyl Hydroxyethylmonium Methosulfate (And) CeTearyl Alcohol, CeTeareth‑20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, BaSic Red…51, Hc Yellow…No.…4, BaSic Violet…16, BaSic Yellow…40

We recommend always checking the ingredients list on the packaging before use for the most accurate information. Due to product renewal and optimisation, the ingredients listed here may differ from those on the packaging.