This set is part of the popular Semi and Demi collection and contains two bottles of 168 ml each. That’s plenty for several colouring sessions.

• Includes Pillarbox Red (168 ml): bright, clear and striking red
• Includes Rubine (168 ml): deep ruby red with warmth
• Semi-perManent dye: fades gradually with no harsh roots
• Free from ammonia and peroxide: keeps your hair intact
• Conditioning formula: leaves hair soft after use
• Vegan and not tested on animals
• Combine or alternate shades to suit your style

Follow these steps for the best results using the La Riche Directions Semi-PerManent Pillarbox Red Rubine Set.

1. Wash your hair clean and towel-dry. Hair should be damp, not dripping wet.
2. Pick the shade you want: Pillarbox Red for a bright vivid red, or Rubine for a deeper ruby tone.
3. Work the dye thoroughly through your hair, ensuring all strands are covered.
4. Leave the colour on for the recommended processing time.
5. Rinse with cool water until it runs clear. Don’t use shampoo on the first rinse.

Want to try a more orange-red tone? Check out the Directions Semi-PerManent Poppy Red + Pillarbox Red Set. It pairs Pillarbox Red with a warmer, slightly lighter red shade, perfect if you like switching between red hues.

The dye coats your hair in a layer rather than changing its structure. This keeps your hair healthy and soft to the touch after use. The conditioning formula helps make your hair easier to comb and look healthier. Directions Hair Colour contains no ammonia or peroxide, so your hair stays unharmed. The colours from La Riche are richly pigmented, making Pillarbox Red truly fiery and Rubine a deep, dark glow. It’s a great choice among hair colour products that deliver vibrant shades without compromising hair condition.

Yes, Directions Rubine is a semi-perManent dye. This means the colour fades gradually without leaving harsh root lines.

You don’t need a developer or peroxide. The dye works on its own and is much gentler on your hair than permanent dyes. If you want to try Directions Rubine without a big commitment, this set is a great Manier to start with.

Yes, always rinse out the dye after processing. Use cool water and keep rinsing until the water runs clear.

Don’t use shampoo the first time you rinse. This helps keep the colour intense for longer. Comparing Pillarbox Red with Rubine shows the tone difference clearly: one is bright and fiery, the other warm and deep.

Wondering if the La Riche Directions Semi-PerManent Pillarbox Red Rubine Set suits you? This set is for anyone who wants to switch between two red shades or mix them for a custom colour. Directions Rubine offers a darker, warmer red hue, while Pillarbox Red gives a brilliant bright red.

Lightened hair will show the colour most vividly. On dark hair, the effect is subtler. Want to try just one shade in a smaller size? Check out the Directions Semi-PerManent Pillarbox Red Colour. Looking for a different red combo? The Directions Semi-PerManent Rubine + Vermillion Red Set offers a warmer orange-red shade alongside Rubine.