This set from the Semi and Demi collection gives you two red tones you can customise to your liking. Here’s what you can expect from the La Riche Directions Semi-PerManent Poppy Red Pillarbox Red Set:

• Poppy Red: bright red with a hint of orange
• Pillarbox Red: classic, intense cherry red
• Two jars of each 100ml for more colour fun
• Blendable: create your own unique red shade
• Nourishing formula leaves hair feeling softer
• Vegan formula, no peroxide dye
• No hydrogen peroxide needed
• Colour fades gradually, no harsh regrowth

1. Make sure your hair is clean and dry before applying.
2. Protect your skin with petroleum jelly or an old towel around your face and neck.
3. Work the colour into your hair with gloves on. Use Poppy Red, Pillarbox Red or a mix of both.
4. Let the colour develop. The longer you wait, the more intense the result.
5. Rinse the colour out with cold water.

Want to experiment further with red shades? The Directions Semi-PerManent Rose Red Color is a great addition. This shade leans more towards pink-red and gives a softer hue when blended with Pillarbox Red.

Semi-perManent hair dye doesn’t penetrate the hair shaft but coats the outside layer. This means no hydrogen peroxide is needed, so your hair stays healthy. The nourishing formula leaves your hair smoother and softer after use. The colours in the La Riche line are fully blendable, giving you complete control over your shade. For the brightest results, it works best on light or bleached hair. On darker hair, it gives a warm shine rather than bold red.

On dark hair, Poppy Red gives a warm reddish shine but won’t create a bright red result. For the most vivid colour, light or pre-bleached hair is needed. The shade shows brightest on blonde or light brown hair. Unsure? Always do a strand test on a small section first.

Yes, they can. The two shades are fully blendable. Add more Poppy Red for a warmer tone with an orange glow, or more Pillarbox Red for a deeper, classic red. Adjust ratios to create a new colour each time.

Yes, red hair colours can bleed, especially during the first washes. Use an old towel and protect your pillowcase with a dark cover. Cold water helps the colour last longer. Avoid contact with light clothing or materials immediately after colouring.

If you’re looking for semi-perManent red hair dye and want to experiment with tone and intensity, this set is a smart choice. You get two full 100ml jars to use separately or mixed. Prefer one shade in a smaller size? The Directions Semi-PerManent Pillarbox Red Color or Directions Semi-PerManent Neon Red Color are good alternatives. The neon version is bolder and brighter, while Pillarbox Red offers a timeless classic red. The La Riche Directions Semi-PerManent Poppy Red Pillarbox Red Set is the best choice if you want to play with colour and have two options for the price of one set.