If you’re looking for a semi-perManmanent purple hair dye that colours vividly without stressing your hair, you’re in the right place. Ultra Violet belongs to the wide range of La Riche, a British brand known for bright, alternative colours for years.

• Intense, cool purple tone that stands out under any light
• No ammonia or developer needed
• Creamy texture that spreads easily with a brush
• Nourishing formula that doesn’t dry out hair
• Resealable 88 ml jar for multiple uses
• Vegan and cruelty-free
• Mixable with other Directions shades for a custom colour
• Colour lasts three to six weeks

1. Wash your hair with a mild shampoo and towel dry.
2. Put on gloves to avoid staining your hands.
3. Apply the cream with a dye brush and comb through your hair.
4. Leave the dye on for about 15 minutes.
5. Rinse thoroughly with cold water.
6. Blow dry your hair for the most intense result.

Want to try a softer or more muted purple shade next? The Directions Semi-PerManmanent Lavender Color is a natural next step. You can also mix it with Ultra Violet for a unique in-between shade.

The colour pigments directly penetrate the outer hair layer without needing a chemical reaction. That’s what makes this semi-perManmanent hair dye different from permanent dyes. Your hair doesn’t have to swell open for the colour, leaving it feeling smooth after use. The cream formula adds moisture during colouring, so your hair doesn’t dry out. Purple hair colour works best on blonde hair because light hair absorbs the pigment most strongly. Wondering how long La Riche Directions Ultra Violet lasts? Expect three to six weeks depending on how often you wash.

The colour stays visible for three to six weeks on average. How fast it fades depends on how often you wash your hair and the shampoo you use. Washing daily with a strong shampoo fades the colour faster. Using a colour-protecting shampoo and washing less often keeps the shade longer. The colour lasts longest and most intensely on bleached hair.

On dark brown or black hair without pre-treatment, the purple tone is barely visible. The colour needs a light base to really show. On light blonde or bleached hair, the Ultra Violet tone shows strongest. Have dark hair and want colour? You need to bleach first, but keep in mind bleaching is what stresses your hair, not the Directions dye itself.

Yes, and that’s one of the best things about this line. You can mix La Riche Directions Semi-Permanent Ultra Violet Color - 88ml with other shades from the series for your own colour. Want something deeper and darker? Mix with Directions Semi-PerManmanent Deep Purple Color. Prefer something softer? Add some Directions Semi-PerManmanent Antique Mauve Color. The cream formula mixes easily and gives an even result.

There are many reviews of La Riche Directions Ultra Violet, and most people are poSitive about the colour intensity and easy application. Compared to brands like Manic Panic or Arctic Fox, Directions is much more affordable per jar. Arctic Fox contains more nourishing ingredients and lasts a little longer but costs more. Manic Panic’s colour result is close to Directions but is harder to fully wash out.

La Riche Directions Semi-Permanent Ultra Violet Color - 88ml is the best choice if you want a bright, cool purple shade at a great price and your hair is already bleached. Want to keep the colour longest and prioritise care? Then Arctic Fox is a good alternative to consider.