Directions Violet is one of the most popular shades in La Riche's Semi and Demi line. Here's what you get at a glance:

• Deep violet with a reddish-purple undertone
• No ammonia or peroxide needed
• Nourishing formula: hair feels soft after use
• Colour lasts up to about six weeks
• Vegan and cruelty-free
• Easy to mix with conditioner or other shades
• Compact 88 ml pot, convenient for home use

1. Make sure your hair is clean, dry, or slightly damp before you start.
2. Put on gloves and protect your skin along the hairline with a greasy cream or Vaseline.
3. Scoop a generous amount of colour cream from the pot and distribute it evenly through your hair.
4. Leave the colour on for 15 to 30 minutes. The longer, the more intense the result.
5. Rinse thoroughly with cold water until it runs clear.
6. Dry your hair and enjoy your violet colour.

Want a softer or more lilac violet tint? Mix Directions Violet with some Directions Semi-PerManent Lavender Color. This way, you create the perfect purple shade that suits you.

La Riche Directions - Violet attaches directly to the surface of your hair without oxidation. The dye penetrates the hair shaft and delivers a deep, intense violet result without harsh Si chemicals.

The formula also includes nourishing ingredients like ceTearylalcohol, a fatty substance that keeps your hair soft and flexible. So, Directions Violet is not just purple hair dye but also a treatment that makes your hair look great.

For the brightest result, use the semi-perManent hair dye on light or bleached hair. On dark hair, the result is more subtle or less visible.

On dark hair, you hardly see the violet tint. The colour needs a light baSis to show well. On bleached or light blonde hair, you get the most vibrant, deep violet result. On red or copper hair, the tint may turn brownish rather than purple because of your hair's warm undertones. Want a truly bright purple? Bleach your hair evenly first.

The colour lasts up to about six weeks but depends heavily on how you wash and care for your hair. In practice, the intenSisity fades after one to three weeks, especially with daily warm water washing. Rinse your hair with cold water and use a colour-protecting shampoo to keep the colour longer. A handy trick: mix leftover dye from the pot with your conditioner and use it as a colour mask to refresh the tint.

Purple is a colour that requires more care than red or blue. La Riche Directions - Violet may fade unevenly, especially if your hair isn't evenly light. On porous or damaged hair, the colour can last longer than expected and leave a bluish or greyish tint. Want to avoid this? Aim for as even a light baSis as possible before starting. The colour also sticks strongly to skin and fabric, so always work with gloves.

La Riche Directions Semi-Permanent Violet Color - 88ml is among the most affordable options in its category. The 88 ml pot is compact and handy for measuring or mixing small amounts. Brands like Arctic Fox or Manic Panic offer similar purple shades, with some users noticing slightly longer durability. All three are Vegan and cruelty-free.

If you're considering buying La Riche Directions violet for a striking, intense colour on bleached hair, this is an excellent choice. Want a colour that lasts weeks longer on less light hair? Then it's worth checking out Arctic Fox Violet Dream too. Directions violet hair dye is ideal if you want to change colour regularly or adjust the shade with other Directions tints like Directions Semi-PerManent Deep Purple Color.