The set contains two bottles of 88 ml each: the Directions Semi-PerManent Plum Color and the Directions Semi-PerManent Deep Purple Color. Both belong to the Semi and Demi range and act as a conditioning hair colour that cares for your hair as it colours.

• Two shades in one set: warm plum and deep dark purple
• Each bottle contains 88 ml of colour
• Conditioning: hair feels softer after use
• No hydrogen peroxide needed
• Suitable for pre-lightened or light hair
• Mixable: blend the two shades for your own colour
• Also colours well on previously dyed hair

Use the La Riche Directions Semi-PerManent Plum Deep Purple Set on clean, damp hair for best results. Here’s how:

1. Wash your hair and towel dry so it’s damp but not dripping wet.
2. Apply a grease-based cream along your hairline to avoid skin staining.
3. Apply the colour with a brush or your hands. Wear gloves.
4. Want to mix the shades? Do so in a separate bowl before applying.
5. Leave the colour to develop. The longer, the more intense the result.
6. Turn on the shower and rinse the product out of your hair.

If you want the colour to last longer, the Directions Semi-PerManent Plum + Violet Set is a great addition. It lets you expand or alternate purple tones for a cooler, more violet glow.

Both colours in the La Riche Directions Semi-PerManent Plum Deep Purple Set contain no ammonia and no hydrogen peroxide. The colour doesn’t penetrate your hair shaft but coats it. Your hair isn’t damaged from within. The result: dyed hair that looks healthy and feels soft.

The formula acts as a long-lasting dye that also conditions. Your hair feels more supple after use and shines beautifully. If you’re looking for a semi-perManent hair colour for frizz-free hair, this is a smart choice, as the colour smooths down the hair cuticles. This makes your hair look sleeker and more cared for.

Semi-perManent dye fades gradually with each wash. On pre-lightened hair, the colour stays longer and more intense. Wash your hair with cold water and use a colour-safe shampoo to maintain the colour as long as possible.

Yes, you can. Mix Plum and Deep Purple in a bowl for a shade exactly between the two. Use more Deep Purple for a darker result, more Plum for a warmer, red-purple glow. Test first on a small hair strand to find your preferred mix.

Want to experiment with purple shades without a long-term commitment? Then this is the right choice. The La Riche hair dye set for deep purple works best on light or bleached hair. On dark hair, the shades are less visible unless your hair is naturally light.

Prefer a cooler, pinker purple shade? Then check the Directions Semi-PerManent Antique Mauve Color. It offers a softer, more vintage look. Want a warmer result than Plum alone? Then the mix in this set is just right. Browse the full La Riche range for more colours and sets.

Combine the set with a colour-safe shampoo and a nourishing hair mask. This keeps the colour vibrant longer and your hair healthy. Use the La Riche Directions Semi-PerManent Plum Deep Purple Set again for each colour touch-up for a fresh, full shade. This semi-perManent hair dye is easy to apply at home, no salon appointment needed.